Sixteen months ago, private equity firm Oakley Capital made a contrarian move by acquiring online matchmaking service Parship from Holtzbrinck Digital. A few weeks later it also acquired Elite Partner, to create Parship Elite Group. Now, ProsiebenSat1 Media acquired just over 50% in Parship Elite Group, for €100M. Parship was valued at €300M and had €100M in debt which means €200M in equity value. Prosieben also will replace the €100M loans with preferred capital.
