User experience is a key component of the marketing value chain. Expectations are pushed higher by startups and scaleups disrupting their markets with innovative user experience. Mediocre user experiences are no longer acceptable. Corporate organisations often struggle to stay at the forefront, burdened by their legacy technology. BNP Paribas’ OpenUp and Dealroom have joined forces to present an industry deep-dive into experience technology (UX Tech). The objective of this report…
