Media for Equity: a closer look

Media for equity structures enable start-ups to exchange some of their equity for media (usually TV ads). Companies like Zalando and Trivago have been highly successful in benefiting from TV advertising. More recently, companies like Marley Spoon, Book a Tiger, Job Today, CornerJob, Hundredrooms have used this instrument.

Time for a closer look at recent deals, top investors, and last but not least, some key considerations for startups written by contributor Nicolas Eglau.

Consider this a prologue. We will add more on this topic in the coming months. Did we miss any deals? Please let us know via Twitter or contact us.