Back to Knowledge Base
Data Guide

How to Find Founders

Use Dealroom's People data and Founder Factories to discover, filter, and track founders — from first-time entrepreneurs to serial unicorn builders.

👤 Dealroom's People data covers founders, angel investors, executives, and key individuals at companies tracked on the platform. Combined with Founder Factories, it's one of the most powerful tools for talent discovery and deal sourcing.
People Data — The Founder Search
🧭 What's on the People Page?
The People page lets you explore and filter profiles for founders, angel investors, and executives. Filters include:
Work history & experience Last founded company year Industry focus Location Investment activity Education & university Founder strength
🔍 How to Filter People
1. Navigate to People in Dealroom's left menu
2. Use the filter bar to add criteria — for example: Last Founded Company Year Min = 2022, or Location = Germany, or Industry = Healthtech
3. Toggle AND / OR logic to refine or broaden your results
4. Use keyword or semantic search in the filter bar to find people by role, background, or specific terms in their bio
5. Click Export to download results as CSV or Excel (Premium)
💡 Useful Use Cases
Some ready-to-explore searches on the People page:

Founders with PhDs — pre-built search for science-led founders
Recently active founders — filter by Last Founded Company Year to find who's just started something new
Angel investor activity — use the Activity dropdown to track active angels writing cheques in a specific sector or region
Founder Strength Classifications
⭐ Three Levels of Founder Strength
Dealroom classifies founders into three strength categories, based on their company's traction and background signals. Use these as quick filters to prioritise your search:
🔵 Promising
Recently founded + strong credentials, or background from a top company or university
🟢 Strong
Company has 26+ employees or raised €2.6M+
🟣 Exceptional
Company has 300+ employees or raised €30M+
📊 People Signal Score
Each person also has a People Signal Score (1–100) — Dealroom's prediction of their founder success likelihood. It's built from three components:

Track Record — funding raised and company scale, measured on a logarithmic scale
Promising Signals — for lower-scoring founders: experience at top-tier companies, elite education, management background, or optimal age range (35–50 primary)
Staleness Penalty — reduces scores when someone's most recent venture launched 3+ years ago without strong results
Founder Factories — Follow the Best Talent Networks
🏭 What are Founder Factories?
Founder Factories (also known as startup mafias) are organisations — often high-growth companies, unicorns, or specific universities — whose alumni disproportionately go on to found successful startups. Tracking these networks helps you identify the next generation of founders before they become famous.
Unicorn alumniEx-Stripe foundersRocket Internet alumniDeep tech PhDs
🗺️ Accessing via the Dashboard
1. Go to your Dealroom dashboard
2. Click Founder Factories in the left navigation
3. Browse suggested founders based on your configured interests
4. Visit any company profile to explore its associated alumni network and see who else has founded from that organisation
🔍 Accessing via the People Tab
In the People tab, apply the Work History filter to find founders who previously worked at specific companies or unicorns. For example:

• Ex-Klarna employees who founded new companies in 2023+
• Founders with experience at FAANG companies in the AI space
• Alumni of top Y Combinator or Rocket Internet companies

Then click "Save to Alerts" to be notified when new matches appear.
Staying Updated — Alerts & Business Emails
🔔 Set Up Founder Alerts
Once your People search or Founder Factory filter is set, click "Save to Alerts". Name the search and you'll receive in-app notifications whenever a new person matching your criteria is added to Dealroom. This is how you stay ahead — the alert does the monitoring for you.
📧 Business Emails — 400K+ Contacts
Dealroom provides access to 400,000+ business email addresses — covering founders, investors, and CEOs. These are directly accessible from person profiles, enabling outreach without needing to hunt for contact details elsewhere. Available on eligible plans.
FoundersInvestorsCEOs400K+ contacts
👤
No results found
Try a different search term
Start broad with People filters → narrow with Founder Strength → trace pedigree with Founder Factories → save the search as an alert to keep your pipeline topped up automatically.