Fashion tech unicorns walking the green runway

fashion tech unicorns

The fashion industry’s efforts for sustainability is notoriously poor, could fashion tech unicorns be the key for needed innovation? The industry accounts for a staggering 2% to 8% of global carbon emissions, more than all international flights and maritime shipping combined, according to the United Nations Environment Programme (UNEP).

But there’s a silver-lining, fashion tech unicorns have emerged tackling these challenges head on. Some notable unicorns include Allbirds which utilizes recycled material to make footwear, and companies like The RealReal & Vinted  are tapping into the second-hand marketplace market. A pool of startups are also emerging such as bio-based regenerative materials,   textile recycling, innovative fashion business models such as leasingsecond-hand or sharing platforms.

Overall, the industry has experienced a rapid growth in the last years. In the last decade, the global investment into sustainable fashion increased by 18x, attracting  $724M in 2022. The peak was reached in 2021, with $2B  in VC global investment.

fashion tech unicorns

As of today, the ecosystem is valued at $28B. 

At, we’ve mapped 190+ fashion tech unicorns and startups innovating sustainable alternatives within the fashion industry.

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