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On the Dealroom platform, you can explore over 50k+ funded SaaS startups & scaleups founded after 1990.

Well-known B2B SaaS companies include Salesforce, Snowflake, Datadog and

Almost 90% of all SaaS investment is goes to B2B companies (focusing on enterprise and SME clients). So SaaS is primarily B2B, but a grey area exists between B2B and B2C.

Notable B2C SaaS companies include 1Password, Epic Games, and Taxfix.

Consumer subscription businesses like Netflix and Spotify could also be categorized as SaaS. B2C can also be a “bottom-up” B2B sales model in disguise.

Venture Capital

SaaS has steadily become the most prominent investment category in venture capital.

In 2023, 47% of venture capital has been invested in startups with a SaaS business model, a trend that has been on the rise over the past decade.

Early-stage SaaS boom

The rise of SaaS has been especially pronounced in early-stage investing, with SaaS companies receiving over half of the total early stage VC investment in 2022.

There have been both increases in total investment volume and round count into SaaS startups with a 30% increase in total VC investment between 2021 and 2022 as well as a 6% increase in the number of Early-stage SaaS investment rounds during the same period.

By segment

Key verticals

Key B2B SaaS investment sectors include Fintech, Security, and Marketing meanwhile, fast-growing industries include Fashion, Sports, and Media.

Explore the data on the VC investment trends into SaaS verticals here on the platform.

Sub verticals

Key B2B SaaS investment sub-vertical include Payments, Crypto & Defi, and Health platforms .

Meanwhile, emerging sub-verticals include SaaS for verticals like Apparel, Footwear, and Accessories.

Explore the data on the VC investment trends into SaaS sub-verticals here on the platform.

By stage

Explore VC investment by stage into SaaS startups globally on the platform.

Early stage

Access early-stage SaaS funding rounds data here on the platform.

Breakout stage

Access breakout-stage SaaS funding rounds data here on the platform.

Scaleup stage

Late-stage SaaS in the Bay Area has been one of the most overheated segments of 2021, and investment has dropped sharply since.

Access scaleup-stage SaaS funding rounds data here on the platform.

Top SaaS investors

We’ve ranked VC firms based on the number of deals they’ve done in the last 5 years in B2B SaaS companies (number one investor indexed to 100).

Explore over 50k investors worldwide with SaaS business model investing experience here on the platform.


Software-as-a-Service (SaaS) is a software delivery and licensing method where software is accessed online via a subscription rather than bought and installed on individual computers. It has become a default for software companies.

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