Marketing
Adtech, martech, creator economy
Adjacent sectors by EV
Top hubs
Where Marketing startups concentrate
Cities ranked by the count of Marketing unicorns headquartered there.
Featured companies
Headliners in Marketing
Selected unicorns and decacorns. Tap any card for the public Dealroom company profile, or open the live cap-table on the platform.
Sector funnel
From 6,200 Marketing startups to 2 decacorns
Sequential progression from every tracked Marketing startup down to the biggest scale-ups. Conversion rates show what fraction of one tier graduate to the next valuation cohort.
🔥 Hottest sub-sectors
What's heating up inside Marketing
The fastest-accelerating slices of Marketing ranked by a composite heat score combining YoY VC growth, new-unicorn count, and scale. Tap any row to drill into the matching market map.
Heat = 50% YoY VC growth (capped at 5×) + 30% new unicorns 2025 + 20% scale (log EV). Filter floor: ≥30 VC-backed companies, ≥$1B sub-sector EV, ≥$10M last-12mo VC.
Vs. similarly-sized sectors
How Marketing stacks up
Combined EV vs. the other 17 simplified sectors, plus a 5-yr growth × current-size scatter. Outliers in the upper-right are sectors compounding fastest.
Top overview
All 18 sectors — combined view
Every simplified sector ranked by combined EV. Marketing's row is highlighted.
| # | Ecosystem | Combined EV | 5-yr EV growth | Unicorns | VC invested | Tracked startups |
|---|---|---|---|---|---|---|
| 1 | AI | $3.5T | 9.2× | 320 | $145B | 18.5K |
| 2 | Fintech | $1.9T | 4.8× | 318 | $38B | 21.8K |
| 3 | Other B2B Software | $1.7T | 4.4× | 305 | $28B | 36K |
| 4 | Consumer Services | $1.3T | 2.4× | 220 | $22B | 23K |
| 5 | Biotech & Life Sciences | $1.1T | 3.4× | 158 | $26B | 9,200 |
| 6 | eCommerce & Marketplaces | $1.1T | 2.8× | 175 | $18B | 18.8K |
| 7 | Energy | $920B | 6.2× | 110 | $32B | 7,600 |
| 8 | Transportation | $880B | 3.7× | 88 | $19B | 4,400 |
| 9 | Health Tech & Medtech | $720B | 4.1× | 142 | $16B | 12.4K |
| 10 | Cybersecurity | $480B | 4.4× | 92 | $14B | 6,800 |
| 11 | Space | $380B | 5.6× | 32 | $7.4B | 1,400 |
| 12 | Food | $320B | 3.0× | 56 | $5.8B | 4,200 |
| 13 | Semiconductors | $240B | 7.6× | 26 | $8.4B | 980 |
| 14 | Edtech | $220B | 2.1× | 38 | $4.2B | 5,800 |
| 15 | Defence | $175B | 7.8× | 14 | $6.2B | 720 |
| 16 | Robotics | $165B | 6.1× | 28 | $9.1B | 1,600 |
| 17 | Marketing | $150B | 3.6× | 38 | $4.4B | 6,200 |
| 18 | Aviation | $95B | 4.2× | 12 | $3.8B | 540 |
Geographic concentration
Where the Marketing unicorns cluster
Countries whose share of the global Marketing unicorn pool is bigger than their overall share of global unicorns. A 5× over-index means that country is 5× more represented in Marketing than in the global average.
Related market maps
Dive deeper: Marketing market maps
Hand-curated landscape charts from the Dealroom data team. Each map ranks every tracked startup in the segment by valuation, revenue, growth and funding.
Browse the full collection of 170++ market maps on Dealroom.
Premium analytics
What we don't show on this page (yet)
Founder origins, AI-talent leaderboards, live deal flow and the patent landscape are gated to logged-in Dealroom users. Book a demo to access the full Marketing dataset.
Sentiment on X
What X is saying about Marketing
An AI-synthesized read of the highest-engagement posts about Marketing on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
Get the full Marketing sector on Dealroom
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