Marketing
Adtech, martech, creator economy
At a glance
1.1 Overview
1.2 🔥 Hottest sub-segments
What's heating up inside Marketing
Marketing sub-sectors ranked by Dealroom's curated signal score (combines funding velocity, unicorn formation, recency).
Heat ranking from venture-sector-lens — Dealroom's curated 0–100 sector signal combining funding velocity, unicorn formation, and emergence.
The companies
2.1 Related market maps
Dive deeper: Marketing market maps
Hand-curated landscape charts from the Dealroom data team. Each map ranks every tracked startup in the segment by valuation, revenue, growth and funding.
Browse the full collection of 170+ market maps on Dealroom.
The money
3.1 Rounds & valuations
Largest Marketing rounds & most valuable companies
A live treemap of $100M+ rounds — or switch the view to size companies by their latest valuation (EV). Filter by HQ region; drag the year slider to add earlier rounds.
Largest Marketing rounds - Global 2026
3.2 VC investment
When the capital landed in Marketing
VC investment into Marketing companies over the last decade, broken down by round size, company location, sector and funding stage. Counts VC rounds into companies tagged or classified to Marketing. Live from the Dealroom Next Gen API.
Geography & talent
4.1 Geographic concentration
Where Marketing startups concentrate
Cities and countries ranked by Marketing unicorns headquartered there, plus countries that over-index the global average (5× = 5× more represented than globally).
Benchmark & beyond
5.1 Sector comparison
How Marketing stacks up
Compare Marketing with the other simplified sectors — switch between combined EV, 5-year EV growth, and a growth × size view. Expand the table for every sector.
Combined enterprise value of each sector.
Every simplified sector ranked by combined EV. Marketing's row is highlighted (#17).
| # | Ecosystem | Combined EV | EV growth | Unicorns | VC invested | Tracked startups |
|---|---|---|---|---|---|---|
| 1 | AI | $3.5T | 9.2× | 320 | $145B | 18.5K |
| 2 | Fintech | $1.9T | 4.8× | 318 | $38B | 21.8K |
| 3 | Other B2B Software | $1.7T | 4.4× | 305 | $28B | 36K |
| 4 | Consumer Services | $1.3T | 2.4× | 220 | $22B | 23K |
| 5 | Biotech & Life Sciences | $1.1T | 3.4× | 158 | $26B | 9,200 |
| 6 | eCommerce & Marketplaces | $1.1T | 2.8× | 175 | $18B | 18.8K |
| 7 | Energy | $920B | 6.2× | 110 | $32B | 7,600 |
| 8 | Transportation | $880B | 3.7× | 88 | $19B | 4,400 |
| 9 | Health Tech & Medtech | $720B | 4.1× | 142 | $16B | 12.4K |
| 10 | Cybersecurity | $480B | 4.4× | 92 | $14B | 6,800 |
| 11 | Space | $380B | 5.6× | 32 | $7.4B | 1,400 |
| 12 | Food | $320B | 3.0× | 56 | $5.8B | 4,200 |
| 13 | Semiconductors | $240B | 7.6× | 26 | $8.4B | 980 |
| 14 | Edtech | $220B | 2.1× | 38 | $4.2B | 5,800 |
| 15 | Defence | $175B | 7.8× | 28 | $6.2B | 720 |
| 16 | Robotics | $165B | 6.1× | 28 | $9.1B | 1,600 |
| 17 | Marketing | $150B | 3.6× | 38 | $4.4B | 6,200 |
| 18 | Aviation | $95B | 4.2× | 12 | $3.8B | 540 |
5.3 Market sentiment
What the market is saying about Marketing
An AI-synthesized read of the highest-engagement posts about Marketing on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
More data
Explore Dealroom data →Get the full Marketing sector on Dealroom
Live deal flow, founder pedigree, hiring signals and revenue trajectories — for every Marketing startup.