Embedded insurance means that the insurance product is not sold to the customer ad hoc but is instead provided as a native feature, embedded in the platform, marketplace or ecosystem. Embedded insurance is not new, especially Bancassurance has been around for many years, but is now taking off, its growth accelerated thanks to the digital adoption due to the pandemic and is expected to increase its market share 10x by 2030 in P&C insurance. Continues at the bottom -->