Ex-Meta founders raise $600K pre-seed for rewards platform Onpoint
What's the deal? Onpoint, a consumer rewards platform, has raised $600,000 in a pre-seed round co-led by First ChequeDealroom has a profile for this one. Try Dealroom →, an entity under IndiaQuotientDealroom has a profile for this one. Try Dealroom →, and Whiteboard CapitalDealroom has a profile for this one. Try Dealroom →. Founded in 2025 by former Meta employees Nakul Khanna and Anurag Gupta, it lets users earn rewards on everyday purchases across brands and merchants.
Who else is in? The round drew several angel investors, including former directors from Meta and Google, alongside alumni of the Kellogg School of Management. The founding team brings experience from Meta, Google, Uber, and Zeta, spanning consumer technology, payments, and platform engineering.
What's the endgame? Onpoint runs a payment-agnostic model, awarding rewards known as Onpoints when users buy gift vouchers or shop with partner brands via its app, website, or browser extension. The rewards apply regardless of payment method and can stack with existing credit card and loyalty benefits.
Users can redeem Onpoints across travel and loyalty programs such as Air IndiaDealroom has a profile for this one. Try Dealroom →'s Maharaja Club, IndiGo BluChip, and Flipkart SuperCoins. They can also swap points for gift cards from more than 300 brands, including Amazon PayDealroom has a profile for this one. Try Dealroom →, Flipkart, Myntra, and Uber.
Why now? The company said the fresh capital will strengthen its product, expand its merchant network, and grow its user base in India.
The signal: The raise is a small but typical early-stage ticket in the rewards and loyalty space, and comes amid rising investor interest in new loyalty models tied to commerce and financial services. Against that backdrop, a $600,000 pre-seed reads less as a market mover and more as an early signal that investors see room for new entrants in the loyalty stack.
Read more: Entrackr
Image credit: Generated with Gemini
