M
Myntra
eCommerce & Marketplaces · Bengaluru, India · Founded 2007
Fashion retailer MoreLess
Myntra, a prominent player in the fashion and lifestyle e-commerce sector, operates primarily in India. The company serves a diverse clientele, ranging from fashion-conscious urban youth to small-scale shopkeepers in Tier 2 and Tier 3 cities. Myntra's platform offers a wide array of products, including clothing, accessories, beauty products, and personal protective equipment. The company has also ventured into exclusive content creation in fashion, beauty, and lifestyle, enhancing customer engagement.
Myntra's business model is based on a marketplace approach, where it partners with various brands and artisans to offer a broad selection of products. This model allows Myntra to earn revenue through commissions on sales made by third-party sellers on its platform. Additionally, Myntra generates income from exclusive brand partnerships and advertising.
The company has shown remarkable adaptability and growth, especially during the COVID-19 pandemic. For instance, its "End of Reason Sale" attracted 3.5 million shoppers, demonstrating its robust online presence and effective marketing strategies. Myntra has also expanded its customer base significantly, with an 86% increase in users from smaller towns and cities.
Myntra's initiatives, such as the MENSA program, support small-scale shopkeepers and delivery partners, fostering a community-centric business environment. The company also collaborates with artisans, providing them a platform to reach a broader audience, thus promoting traditional crafts.
In summary, Myntra is a dynamic and innovative e-commerce platform that excels in the fashion and lifestyle market. It leverages a marketplace model, exclusive content, and strategic partnerships to drive revenue and growth.
Keywords: fashion, e-commerce, marketplace, beauty, accessories, exclusive content, partnerships, artisans, MENSA program, COVID-19 adaptability.
Company overview
Myntra company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2007
- Headquarters
- Bengaluru, India
- Employees
- 17,890
- Open positions
- 108
- Dealroom signal
- 93.2
- Investment activity
- 8 companies · latest Aug 2018
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Myntra funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Mar 2024 | $54M | $580M | Flipkart | ↗ |
| GROWTH EQUITY VCOther financing | Apr 2022 | $116M | — | Flipkart | ↗ |
| GROWTH EQUITY VCOther financing | Sep 2021 | $66M | — | FK Myntra Holdings | ↗ |
| GROWTH EQUITY VCOther financing | Oct 2020 | $103M | — | Undisclosed | — |
| GROWTH EQUITY VCOther financing | Mar 2018 | $156M | — | FK Myntra Holdings | ↗ |
| ACQUISITIONOther financing | May 2014 | Flipkart | ↗ | ||
| LATE VCOther financing | Feb 2014 | Accel · Tiger Global · Premji Invest · Sofina | — | ||
| LATE VCOther financing | May 2013 | Accel · Tiger Global | — | ||
| SERIES EOther financing | Feb 2013 | Tiger Global · Kalaari Capital · Chiratae Ventures | — | ||
| SERIES DOther financing | May 2012 | Tiger Global · Chiratae Ventures | — |
Growth signals
Myntra website traffic
Latest recorded traffic for Myntra is 130M monthly website visits, up 30% over the last three months. Myntra's team grew 41.9% over the past year.
Hiring
Open positions at Myntra
Current openings linked to this company in Dealroom.
Comparisons
Myntra compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Myntra investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Pretr Online ServicesMumbai, IndiaPretr Online Services Pvt Ltd operates as an end-to-end omnichannel platform for retail
$3.1Mvaluation
BlinkBengaluru, IndiaA consumer IoT company that designs and manufactures connected devices along with the underlying software platforms tailored for its clients
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20DressesMumbai, IndiaFashion & Lifestyle Ecommerce Platform
$4Mvaluation
IN
InLoggBengaluru, IndiaInLogg, a cloud-based B2B technology platform for logistics providers, ecommerce and retail industry
→
HRXMumbai, IndiaNew brand and platform based on a life philosophy to keep pushing
→
CubeitBengaluru, IndiaThe are building Cubeit, a mobile application which allows users to aggregate content from anywhere, & organize, view, & share
$12Mvaluation
JabongGurugram, IndiaOnline fashion and lifestyle retailer offering apparel, footwear, and accessories
$70Mvaluation
FM
FITIQUETTE (acquired by Myntra)San Francisco, United StatesOnline Shopping India Mobile, Cameras, Lifestyle & more Online @ Flipkart.com
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Talent graph
Myntra's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Myntra has talent and traffic
In the news
Latest news about Myntra
Recent press, funding announcements, and product moves mentioning Myntra — open to read from the original sources.
Market sentiment
What the market is saying about Myntra
An AI-synthesized read of the highest-engagement posts about Myntra on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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