O
OkBuy.com
Okbuy is a Chinese online store that sells certified shoes and clothes
About OkBuy.com
OkBuy.com was positioned in the market as an e-commerce platform based in China, often likened to the operational model of Zappos in the United States. The company was founded in 2007 by Lu Ming with a focus on online retail.
The firm's business model centered on offering a diverse range of products through its online portal. The platform's inventory included discounted items spanning clothing, footwear, sportswear, and outdoor gear, enabling customers to source various goods from a single destination. According to the founder, Lu Ming, the company's profitability was directly linked to the breadth of its product variety, a strategy that necessitated a robust buying team and significant investment in inventory.
OkBuy.com successfully navigated the venture capital landscape to fuel its expansion. In May 2009, the company secured $10 million in a Series A funding round led by Sequoia Capital. This was followed by a more substantial $17 million Series B round in October 2010, with participation from Sequoia Capital, Intel Capital, and Draper Fisher Jurvetson. The raised capital was earmarked for portfolio expansion, team formation, and the construction of warehousing infrastructure, including large facilities in Beijing and Guangzhou.
Despite its initial funding success and strategic growth initiatives, the company ceased operations. PitchBook data indicates that OkBuy.com went out of business on December 26, 2020.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2007
- Headquarters
- China
- Employees
- 14
- Open positions
- None listed
- Dealroom signal
- 26.0/100
- Industry
- Fashion
- Sub-industry
- Footwear
- Sector
- eCommerce & Marketplaces, Consumer Electronics, Shoes, Wearable, Hard Tech
- Technology
- Hardware, Connected Device
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Mar 2011 | $60M | $240M | Undisclosed | — |
| SERIES BOther financing | Jul 2010 | $17M | $68M | Sequoia | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for OkBuy.com is 340 monthly website visits, down 38.2% over the last three months. OkBuy.com's team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about OkBuy.com on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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