T
TruePay
TruePay’s mission is to build a B2B “buy now, pay later” network where sellers (industries) can grant credit without being exposed to default risk and where buyers (merchants) access credit to buy…
About TruePay
TruePay, now known as Tino, is a fintech startup that operates as a payment intermediary between retailers and suppliers. It offers extended payment terms and flexibility to its clients, which primarily consist of small and medium-sized enterprises (SMEs) in various sectors such as food, beauty, and paint. The company's business model is designed to boost supplier sales by providing buyers with more time to make payments.
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Tino's platform allows clients to select a payment plan that best suits their business needs, including the option to split their purchase into multiple installments. This flexibility is particularly beneficial for businesses that need to manage their cash flow effectively. Additionally, the platform aggregates all payments due in a given week into a single invoice, saving clients valuable time.
If necessary, clients can also postpone their invoice payment directly through the app, providing them with additional financial breathing room. This feature is particularly helpful for businesses that may be experiencing temporary cash flow issues.
Tino generates revenue by charging a fee for its services. The company's value proposition is its ability to provide SMEs with working capital, a critical resource for businesses that may struggle to secure traditional loans due to stringent requirements and lengthy approval processes.
In summary, Tino is a fintech startup that provides flexible payment solutions to SMEs, helping them manage their cash flow and boost their sales.
At a glance
- Status
- Operational
- Founded
- 2020
- Headquarters
- São Paulo, Brazil
- Employees
- 89
- Open positions
- None listed
- Dealroom signal
- 57.7/100
- Industry
- Fintech
- Sub-industry
- Mortgages & Lending, Payments
- Sector
- Fintech, BNPL, Business Lending, Trade and Supply Chain Finance, B2B Payments, financial inclusion
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Nov 2021 | $32M | $128M | Addition VC | ↗ |
| SEED✓Equity / VC | Sep 2021 | $8M | $32M | ONEVC · KaszeK Ventures · Monashees · Global Founders Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for TruePay is 330 monthly website visits. TruePay's team declined 23.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Series A1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about TruePay on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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