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Kriya

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Supporting SMEs through government-backed loans and revolving credit facilities helping businesses get wherever they want to go

London, United KingdomFounded 2010Fintech
Valuation $500M–1B Last recorded · 2025
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Kriya and the history behind them.

About Kriya

Kriya, a UK-based financial technology company, offers a platform for frictionless B2B payments, credit, and working capital solutions. Founded in 2010 by Anil Stocker, Ilya Kondrashov, and Charles Delingpole, the firm was originally named MarketInvoice and later rebranded to MarketFinance before becoming Kriya in November 2022. The name change reflected the company's strategic evolution towards embedded finance. The inspiration for the company came to CEO Anil Stocker after witnessing the difficulties small businesses faced in securing financing during the 2008 financial crisis while he was working at Lehman Brothers.

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Kriya operates primarily in the business-to-business sector, serving clients ranging from small and medium-sized enterprises (SMEs) to large enterprise retailers like Halfords. The company's business model is centered on embedding its financial tools directly into the transaction processes of its clients. Revenue is generated through several streams, including transaction fees, interest on credit services, and subscription fees. Kriya has established significant partnerships with institutions like Barclays, the British Business Bank, Stripe, and Mangopay to expand its reach.

The company's product suite is structured around three core offerings: Kriya Payments, Kriya Lending, and Kriya Authentication. Kriya Payments is an embedded solution for e-commerce checkouts and offline orders, allowing business buyers to use flexible payment options such as 'Pay in 30 or 60 days' or to split payments over several months, while merchants receive their funds upfront. This 'PayLater' service integrates with platforms like Stripe to streamline the checkout process. Kriya Lending provides businesses with invoice financing and business loans to manage cash flow and fund growth. Kriya Authentication enables businesses to perform quick and secure risk and fraud checks when onboarding new customers. The platform supports transactions in multiple currencies across dozens of markets, including the UK, Ireland, Spain, the Netherlands, Poland, and Belgium.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2010
Headquarters
London, United Kingdom
Employees
103
Open positions
None listed
Dealroom signal
69.3/100
Industry
Fintech
Sub-industry
Mortgages & Lending, Financial Management Solutions
Sector
Fintech, Invoicing, SME, Techscale200, BNPL, Business Lending, Trade and Supply Chain Finance, B2B Payments, Embedded Finance
Business model
Marketplace & ecommerce, SaaS
Client focus
b2b

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LENDING CAPITALOther financing Jan 2024 $66M — Viola Ventures ↗
LENDING CAPITALOther financing Oct 2022 $40M — Viola Ventures ↗
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Kriya website traffic

Latest recorded traffic for Kriya is 24K monthly website visits, down 17.2% over the last three months. Kriya's team grew 0% over the past year.

Latest monthly visits24K 3-month web change-17.2% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

17 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Banking Competition Remedies

Series A8 investors entered at this stage

  • British Business Bank
  • MCI Capital
  • Santander Group
  • Barclays
  • Cogito Capital Partners
  • Viola Credit
  • Mouro Capital
  • InnoVenture

Series B and later4 investors entered at this stage

  • Northzone
  • Paul Forster
  • Black River Ventures
  • Deutsche Bank

Other known investors4 additional known investors

Team profiled 94 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 9 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇬🇧 United Kingdom83.3%
🇵🇱 Poland10%
🇮🇳 India3.3%
🇬🇪 Georgia3.3%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Kriya on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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