K
Kriya
Supporting SMEs through government-backed loans and revolving credit facilities helping businesses get wherever they want to go
About Kriya
Kriya, a UK-based financial technology company, offers a platform for frictionless B2B payments, credit, and working capital solutions. Founded in 2010 by Anil Stocker, Ilya Kondrashov, and Charles Delingpole, the firm was originally named MarketInvoice and later rebranded to MarketFinance before becoming Kriya in November 2022. The name change reflected the company's strategic evolution towards embedded finance. The inspiration for the company came to CEO Anil Stocker after witnessing the difficulties small businesses faced in securing financing during the 2008 financial crisis while he was working at Lehman Brothers.
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Kriya operates primarily in the business-to-business sector, serving clients ranging from small and medium-sized enterprises (SMEs) to large enterprise retailers like Halfords. The company's business model is centered on embedding its financial tools directly into the transaction processes of its clients. Revenue is generated through several streams, including transaction fees, interest on credit services, and subscription fees. Kriya has established significant partnerships with institutions like Barclays, the British Business Bank, Stripe, and Mangopay to expand its reach.
The company's product suite is structured around three core offerings: Kriya Payments, Kriya Lending, and Kriya Authentication. Kriya Payments is an embedded solution for e-commerce checkouts and offline orders, allowing business buyers to use flexible payment options such as 'Pay in 30 or 60 days' or to split payments over several months, while merchants receive their funds upfront. This 'PayLater' service integrates with platforms like Stripe to streamline the checkout process. Kriya Lending provides businesses with invoice financing and business loans to manage cash flow and fund growth. Kriya Authentication enables businesses to perform quick and secure risk and fraud checks when onboarding new customers. The platform supports transactions in multiple currencies across dozens of markets, including the UK, Ireland, Spain, the Netherlands, Poland, and Belgium.
At a glance
- Status
- Operational
- Founded
- 2010
- Headquarters
- London, United Kingdom
- Employees
- 103
- Open positions
- None listed
- Dealroom signal
- 69.3/100
- Industry
- Fintech
- Sub-industry
- Mortgages & Lending, Financial Management Solutions
- Sector
- Fintech, Invoicing, SME, Techscale200, BNPL, Business Lending, Trade and Supply Chain Finance, B2B Payments, Embedded Finance
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LENDING CAPITALOther financing | Jan 2024 | $66M | — | Viola Ventures | ↗ |
| LENDING CAPITALOther financing | Oct 2022 | $40M | — | Viola Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Kriya is 24K monthly website visits, down 17.2% over the last three months. Kriya's team grew 0% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Banking Competition Remedies
Series A8 investors entered at this stage
British Business Bank
MCI Capital
Santander Group
Barclays
Cogito Capital Partners
Viola Credit
Mouro Capital
InnoVenture
Series B and later4 investors entered at this stage
Northzone
Paul Forster
Black River Ventures
Deutsche Bank
Other known investors4 additional known investors
BANCO BNI EUROPA
Viola Ventures
Intesa Sanpaolo
Varengold
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Kriya on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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