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Kriya

Fintech · London, United Kingdom · Founded 2010

Kriya, a UK-based financial technology company, offers a platform for frictionless B2B payments, credit, and working capital solutions. Founded in 2010 by Anil Stocker, Ilya Kondrashov, and Charles Delingpole, the firm was originally named MarketInvoice and later rebranded to MarketFinance before becoming Kriya in November 2022. The name change reflected the company's strategic evolution towards embedded finance. The inspiration for the company came to CEO Anil Stocker after witnessing the difficulties small businesses faced in securing financing during the 2008 financial crisis while he was working at Lehman Brothers. Kriya operates primarily in the business-to-business sector, serving clients ranging from small and medium-sized enterprises (SMEs) to large enterprise retailers like Halfords. The company's business model is centered on embedding its financial tools directly into the transaction processes of its clients. Revenue is generated through several streams, including transaction fees, interest on credit services, and subscription fees. Kriya has established significant partnerships with institutions like Barclays, the British Business Bank, Stripe, and Mangopay to expand its reach. The company's product suite is structured around three core offerings: Kriya Payments, Kriya Lending, and Kriya Authentication. Kriya Payments is an embedded solution for e-commerce checkouts and offline orders, allowing business buyers to use flexible payment options such as 'Pay in 30 or 60 days' or to split payments over several months, while merchants receive their funds upfront. This 'PayLater' service integrates with platforms like Stripe to streamline the checkout process. Kriya Lending provides businesses with invoice financing and business loans to manage cash flow and fund growth. Kriya Authentication enables businesses to perform quick and secure risk and fraud checks when onboarding new customers. The platform supports transactions in multiple currencies across dozens of markets, including the UK, Ireland, Spain, the Netherlands, Poland, and Belgium. Keywords: B2B payments, embedded finance, invoice financing, business loans, working capital, trade credit, PayLater, SME finance, financial technology, payment solutions, credit solutions, fraud prevention, online checkout finance, Anil Stocker, MarketFinance, B2B marketplaces, cross-border payments, cash flow management, digital lending, merchant services, payment processing, accounts receivable, supply chain finance, business credit