M
Metadata
Platform that consistently and reliably delivers marketing KPIs with minimum time and effort
About Metadata
Metadata.io is a dynamic startup revolutionizing the B2B marketing landscape by automating repetitive and manual tasks, allowing marketers to focus on strategic and creative endeavors. The company operates in the B2B (business-to-business) sector, specifically targeting marketing professionals who are often bogged down by time-consuming tasks such as campaign management and optimization.
Metadata.io offers a comprehensive marketing operating system (OS) that integrates seamlessly with existing marketing automation platforms and tools like Salesforce. This integration helps marketers optimize their budgets, target the right audience, and drive better performance from their campaigns. By automating low-value tasks, Metadata.io enables its clients to reallocate their ad spend to the highest-performing channels, thereby increasing efficiency and revenue.
The company's business model is based on a subscription service, where clients pay a recurring fee to access Metadata.io's platform and services. This model ensures a steady stream of revenue while providing clients with continuous value through ongoing updates and support. Metadata.io also offers an extended team to assist clients, ensuring they can rely on expert advice and support to maximize their marketing efforts.
Metadata.io has demonstrated significant success, with clients like ThoughtSpot, Eightfold.ai, and others generating millions in their sales pipeline through the platform. These case studies highlight the tangible benefits of using Metadata.io, such as increased efficiency in marketing qualified lead (MQL) creation and optimized budget allocation.
In summary, Metadata.io is a game-changer for B2B marketers, offering a robust solution to automate mundane tasks, optimize ad spend, and drive revenue growth. The company serves a niche market of B2B marketing professionals, providing them with the tools and support needed to excel in their roles.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- San Jose, United States
- Employees
- 145
- Open positions
- 1
- Dealroom signal
- 79.0/100
- Industry
- Media, Marketing
- Sub-industry
- Marketing Analytics
- Sector
- Marketing, Lead Generation, Campaign Management, Core AI, Hard Tech, AI Applications
- Technology
- Artificial Intelligence, Big Data, Machine Learning, Nanotech
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Sep 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Mar 2022 | $40M | $160M | Resolute Ventures · N47 · Gaingels · Mana Ventures | ↗ |
| SERIES AEquity / VC | Sep 2021 | $0 | — | Joinbeyond | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Metadata is 31K monthly website visits, up 10.7% over the last three months. Metadata's team grew 4.3% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
Hillsven Capital
Acorn
Emery Capital
Partech
Seedinvest
Series A16 investors entered at this stage
Right Side Capital Management
Mark Organ
York IE
Greycroft Partners
Resolute Ventures
Ilya Volodarsky
Stormbreaker Ventures
Joinbeyond
N47
Gaingels
Mana Ventures- GNGary Nakamura
- MYMegan Yen
Jason Calacanis
Erik Matlick- BCBrian Cooper
Other known investors12 additional known investors
500 Global
Acorn Pacific Ventures- AJAviram Jenik
Chicago Booth Angel Network of Silicon Valley- CVChris Vasquez
Inflection Capital Partners
Kyle York
Scale Asia Ventures
Tom Vorisek
Vlad Medvedovsky
VU Venture Partners
Wally Wang
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Metadata on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Metadata’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.








