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Metadata

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Platform that consistently and reliably delivers marketing KPIs with minimum time and effort

San Jose, United StatesFounded 2015Marketing
Valuation $100–250M Last recorded · 2022
Revenue <$1M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Metadata and the history behind them.

About Metadata

Metadata.io is a dynamic startup revolutionizing the B2B marketing landscape by automating repetitive and manual tasks, allowing marketers to focus on strategic and creative endeavors. The company operates in the B2B (business-to-business) sector, specifically targeting marketing professionals who are often bogged down by time-consuming tasks such as campaign management and optimization.

Metadata.io offers a comprehensive marketing operating system (OS) that integrates seamlessly with existing marketing automation platforms and tools like Salesforce. This integration helps marketers optimize their budgets, target the right audience, and drive better performance from their campaigns. By automating low-value tasks, Metadata.io enables its clients to reallocate their ad spend to the highest-performing channels, thereby increasing efficiency and revenue.

The company's business model is based on a subscription service, where clients pay a recurring fee to access Metadata.io's platform and services. This model ensures a steady stream of revenue while providing clients with continuous value through ongoing updates and support. Metadata.io also offers an extended team to assist clients, ensuring they can rely on expert advice and support to maximize their marketing efforts.

Metadata.io has demonstrated significant success, with clients like ThoughtSpot, Eightfold.ai, and others generating millions in their sales pipeline through the platform. These case studies highlight the tangible benefits of using Metadata.io, such as increased efficiency in marketing qualified lead (MQL) creation and optimized budget allocation.

In summary, Metadata.io is a game-changer for B2B marketers, offering a robust solution to automate mundane tasks, optimize ad spend, and drive revenue growth. The company serves a niche market of B2B marketing professionals, providing them with the tools and support needed to excel in their roles.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
San Jose, United States
Employees
145
Open positions
1
Dealroom signal
79.0/100
Industry
Media, Marketing
Sub-industry
Marketing Analytics
Sector
Marketing, Lead Generation, Campaign Management, Core AI, Hard Tech, AI Applications
Technology
Artificial Intelligence, Big Data, Machine Learning, Nanotech
Business model
SaaS
Client focus
b2b
Investment activity
1 company, latest Sep 2022
Capital deployed
—
Preferred round
ACQUISITION

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Mar 2022 $40M $160M Resolute Ventures · N47 · Gaingels · Mana Ventures ↗
SERIES AEquity / VC Sep 2021 $0 — Joinbeyond —
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Metadata website traffic

Latest recorded traffic for Metadata is 31K monthly website visits, up 10.7% over the last three months. Metadata's team grew 4.3% over the past year.

Latest monthly visits31K 3-month web change+10.7% 1-year team growth+4.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
PandoLogic (formerly RealMatch)Programmatic job advertising solutions powered by predictive analytics, machine learning, and ai New York City, United States Acquired 52 $23M $150M
Dynamic YieldCustomer engagement platform integrating customer segmentation, automated personalization, yield optimization, recommendations, and one-to-one omnichannel messaging across web, mobile, and email New York City, United States Acquired
DialogTechDialogTech provides marketers call tracking, call attribution and insights to improve customer journey optimization Chicago, United States Acquired
DataFoxElevate your deal-sourcing systems with advanced company intelligence and a modern data infrastructure Palo Alto, United States Acquired
LeadspaceHelps companies take back control of their marketing and sales data with intelligent B2B customer data platform San Francisco, United States Operational
Growth IntelligenceOffering a software-as-a-service product to B2B corporations London, United Kingdom Operational
PeerIndexSocial media analytics for influencer mapping London, United Kingdom Acquired
EyeViewVideoIQ technology that feeds consumer, brand, and retail data into a results-driven decision-making engine to programmatically deliver one-to-one personalized videos New York City, United States Acquired
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

33 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • Hillsven Capital
  • Acorn
  • Emery Capital
  • Partech
  • Seedinvest

Series A16 investors entered at this stage

Other known investors12 additional known investors

  • 500 Global
  • Acorn Pacific Ventures
  • Aviram Jenik
  • Chicago Booth Angel Network of Silicon Valley
  • Chris Vasquez
  • Inflection Capital Partners
  • Kyle York
  • Scale Asia Ventures
  • Tom Vorisek
  • Vlad Medvedovsky
  • VU Venture Partners
  • Wally Wang
Team profiled 39 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
13 countries with
team presence
🇺🇸 United States50%
🇧🇷 Brazil15.5%
🇨🇦 Canada8.6%
🇺🇦 Ukraine5.2%
🇵🇭 Philippines3.5%
Top 5 of 13 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Metadata on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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