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EyeView
VideoIQ technology that feeds consumer, brand, and retail data into a results-driven decision-making engine to programmatically deliver one-to-one personalized videos
About EyeView
Eyeview Digital, established in 2007 by founders Oren Harnevo, Tal Riesenfeld, and Gal Barnea, specializes in creating and distributing personalized video advertising. The company's primary service involves producing video content that is customized in real-time to individual viewers based on their browsing behavior, demographic data, and location. This approach aims to increase the relevance and impact of video ads for each consumer, thereby improving campaign performance for its clients.
The business operates within the digital advertising and marketing technology sectors, serving a client base that primarily consists of large brands and advertising agencies. Eyeview's revenue model is based on charging clients for the creation, delivery, and performance of these personalized video campaigns. The company's technology platform manages the entire workflow, from video rendering to media buying and optimization across various digital channels, including social media, mobile, and connected TV.
A significant milestone in the company's history was the acquisition of its outcome-based video marketing business by the advertising firm VidMob in 2020. This strategic move allowed VidMob to integrate Eyeview's established video advertising capabilities and client relationships. Following the acquisition, Eyeview's co-founder and CEO, Oren Harnevo, transitioned to a role at VidMob, leveraging his experience in the video advertising space.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2007
- Headquarters
- New York City, United States
- Employees
- 11
- Open positions
- None listed
- Dealroom signal
- 62.7/100
- Industry
- Media, Marketing
- Sub-industry
- Content production
- Sector
- Marketing, Video Content, Retail, Data Analytics, Predictive Analytics, Video Advertising, Decision Making, Campaign Management, Core AI, Hard Tech, AI Applications
- Business model
- SaaS
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jan 2020 | $0 | — | Aki Technologies | — |
| LATE VCOther financing | Jul 2019 | $0 | — | Kreos Capital · La Maison Partners | — |
Growth signals
Latest recorded traffic for EyeView is 650 monthly website visits, up 109.7% over the last three months. EyeView's team grew 0% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Lightspeed Venture Partners
Nauta Capital
Western Technology Investment
Innovation Endeavors
Gemini Israel Ventures
Series B and later4 investors entered at this stage
Marker LLC
Qumra Capital
Kreos Capital
La Maison Partners
Other known investors1 additional known investor
Aki Technologies
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about EyeView on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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