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Power Law company profile

EyeView

Marketing · New York City, United States · Founded 2007

Eyeview Digital, established in 2007 by founders Oren Harnevo, Tal Riesenfeld, and Gal Barnea, specializes in creating and distributing personalized video advertising. The company's primary service involves producing video content that is customized in real-time to individual viewers based on their browsing behavior, demographic data, and location. This approach aims to increase the relevance and impact of video ads for each consumer, thereby improving campaign performance for its clients. The business operates within the digital advertising and marketing technology sectors, serving a client base that primarily consists of large brands and advertising agencies. Eyeview's revenue model is based on charging clients for the creation, delivery, and performance of these personalized video campaigns. The company's technology platform manages the entire workflow, from video rendering to media buying and optimization across various digital channels, including social media, mobile, and connected TV. A significant milestone in the company's history was the acquisition of its outcome-based video marketing business by the advertising firm VidMob in 2020. This strategic move allowed VidMob to integrate Eyeview's established video advertising capabilities and client relationships. Following the acquisition, Eyeview's co-founder and CEO, Oren Harnevo, transitioned to a role at VidMob, leveraging his experience in the video advertising space. Keywords: personalized video advertising, ad tech, digital marketing, video campaign optimization, outcome-based marketing, programmatic advertising, customer data platform, video creation, brand advertising, marketing technology