Synerise

Synerise is a Polish deep-tech company founded in 2013 by Jarosław Królewski, Krzysztof Kochmański, and Miłosz Baluś. Headquartered in Kraków, Poland, with additional offices in Warsaw, San Francisco, and Dubai, the company specializes in AI-driven behavioral modeling and big data solutions. The firm operates a B2B SaaS platform that enables clients to collect, store, process, and analyze heterogeneous data in real-time, supported by artificial intelligence and a low-code/no-code interface.

The company's core offering is the Synerise AI Growth Cloud, an ecosystem designed to unify customer data from various online and offline channels to create comprehensive, real-time 360-degree customer profiles. This allows businesses to automate marketing communications and personalize customer experiences across multiple channels, including email, SMS, web, mobile apps, and social media. The platform's proprietary technologies include Terrarium, a high-speed database for real-time data processing, and Cleora, an AI engine for identifying significant events and making predictions. Synerise serves clients in sectors such as e-commerce, retail, finance, and telecommunications, helping them to understand customer behavior, predict trends, and optimize business operations.

CEO Jarosław Królewski, a programmer and academic researcher at AGH University of Science and Technology, has a background in computer science and sociology, which has influenced the company's scientific approach to technology. The founding team also includes Krzysztof Kochmański as Chief Design Officer, who has a background in mechatronics and robotics, and Miłosz Baluś as CTO. The company has received significant recognition, including being named a Microsoft Partner of the Year multiple times and listed by the Financial Times as one of Europe's fastest-growing technology companies.

Synerise has raised a total of $31.5 million over several funding rounds. A major Series B round in May 2022 raised $23 million, led by Carpathian Partners. This was followed by a Series B+ round of $8.5 million in July 2024, led by VTEX, a commerce platform, which also initiated a strategic technological partnership to integrate Synerise's AI models into its own offerings. This funding is intended to fuel the company's expansion into new markets, particularly the US, and further develop its deep-tech platform.

Keywords: behavioral data platform, artificial intelligence, big data, marketing automation, customer data platform, personalization engine, business intelligence, real-time analytics, omnichannel marketing, predictive analytics, customer 360, SaaS, machine learning, e-commerce, retail technology, data processing, customer engagement, deep-tech, behavioral modeling, AI Growth Cloud