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InsightSquared
InsightSquared provides data intelligence, analysis and forecasting for small and medium businesses
About InsightSquared
InsightSquared, founded in 2011 by Fred Shilmover, Mike Volpe, and Sam Clemens, emerged from the recognition that sales leaders needed more accessible and actionable data from their CRM systems. The founders brought a potent combination of experience to the venture; Shilmover's background was in venture capital and enterprise software, Volpe was a marketing executive at HubSpot, and Clemens was a software architect. This collective expertise directly addressed the challenge of extracting meaningful business insights from complex datasets, a common pain point for rapidly growing companies. The company's primary offering is a revenue intelligence platform designed to provide sales, marketing, and customer success teams with a clearer view of their performance and forecasting accuracy. It integrates with existing CRM platforms, such as Salesforce, to automatically pull data and present it through a suite of dashboards and reports. This allows managers to analyze sales cycles, track team performance against quotas, and generate more reliable sales forecasts without the need for manual data manipulation in spreadsheets.
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The business operates on a software-as-a-service (SaaS) model, generating revenue through subscriptions to its platform. Its target market consists of B2B companies, particularly those with established sales operations looking to optimize their revenue-generating activities. Key features of the platform include advanced sales forecasting, which uses historical data and activity metrics to predict future outcomes, and pipeline management tools that help identify at-risk deals and coaching opportunities for sales reps. By providing a unified view of the entire revenue funnel, from marketing leads to closed deals, the platform enables organizations to make data-driven decisions to accelerate growth. A significant milestone in the company's journey was its acquisition by Mediafly in 2019, which integrated InsightSquared's analytics capabilities into Mediafly's broader sales enablement platform. This merger created a more comprehensive solution, combining content management and sales training with powerful revenue intelligence and forecasting tools.
At a glance
- Status
- Acquired
- Founded
- 2010
- Headquarters
- Cambridge, United States
- Employees
- 20
- Open positions
- None listed
- Dealroom signal
- 67.2/100
- Sub-industry
- Marketing Analytics
- Sector
- AI, Analytics, Market Intelligence, Data Analytics, CRM, Business Intelligence, Core AI, Hard Tech, AI Applications
- Technology
- Artificial Intelligence, Deep Tech, Machine Learning
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Oct 2019
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Dec 2021 | $0 | — | Mediafly | ↗ |
| LATE VCOther financing | Jul 2021 | $11M | $43M | Undisclosed | — |
Growth signals
Latest recorded traffic for InsightSquared is 2.5K monthly website visits, down 39% over the last three months. InsightSquared's team declined 66.7% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Atlas Venture
NextView Ventures
Dharmesh Shah
GrandBanks Capital
Converge Venture Partners
Michael McDerment
Series A3 investors entered at this stage
Series B and later4 investors entered at this stage
Salesforce
Two Sigma Ventures
Tola Capital
Accomplice
Other known investors1 additional known investor
Mediafly
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about InsightSquared on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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