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Dynamic Yield
Customer engagement platform integrating customer segmentation, automated personalization, yield optimization, recommendations, and one-to-one omnichannel messaging across web, mobile, and email
About Dynamic Yield
Dynamic Yield is a company that specializes in providing advanced software solutions for A/B testing and personalization. A/B testing is a method where two versions of a webpage or app are compared to see which one performs better. Personalization involves tailoring the user experience based on individual preferences and behaviors. Dynamic Yield's software allows businesses to experiment with different versions of their digital content and optimize it for better performance.
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The company primarily serves large enterprises, including eCommerce businesses, financial services, travel companies, and media organizations. These clients use Dynamic Yield's tools to improve their customer experiences, increase engagement, and boost conversion rates. The market Dynamic Yield operates in is the digital optimization and personalization sector, which is growing rapidly as more businesses recognize the importance of tailored customer experiences.
Dynamic Yield's business model is based on a subscription service. Clients pay a recurring fee to access the company's software and services. This model provides a steady stream of revenue and allows Dynamic Yield to invest in continuous improvement and innovation of their products. The company also offers ongoing support and success services to help clients achieve their goals.
Dynamic Yield has received numerous accolades for its products, including being named a leader in A/B testing and eCommerce personalization by TrustRadius and Gartner. The company uses advanced technologies like deep learning AI to predict the best products for customers, making their solutions highly effective and cutting-edge.
In summary, Dynamic Yield helps large businesses optimize their digital content and personalize user experiences through advanced A/B testing and AI-driven solutions. Their subscription-based model ensures continuous revenue and supports ongoing innovation.
At a glance
- Status
- Acquired
- Founded
- 2011
- Headquarters
- New York City, United States
- Employees
- 473
- Open positions
- 56
- Dealroom signal
- 77.2/100
- Sub-industry
- Marketing Analytics
- Sector
- AI, Testing, Market Intelligence, Optimization, Data Analytics, Publishing
- Technology
- Artificial Intelligence, Hardware, Big Data, Deep Tech, Machine Learning, Nanotech
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Dec 2021 | $325M | $325M | MasterCard | ↗ |
| ACQUISITIONOther financing | Mar 2019 | $300M | $300M | McDonald's | ↗ |
Growth signals
Latest recorded traffic for Dynamic Yield is 120K monthly website visits, up 0% over the last three months. Dynamic Yield's team grew 32.5% over the past year.
Open positions
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Bessemer Venture Partners
Auren Hoffman
Innovation Endeavors
Marker LLC
ProSiebenSat1 Media
Series B and later11 investors entered at this stage
Vertex Holdings
ClalTech
Global Founders Capital
Baidu
La Maison
Lanta Capital Holdings
Union Tech Ventures
Emerge Ventures
Viola Ventures
Viola Growth
NAVER
Other known investors2 additional known investors
MasterCard
McDonald's
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Dynamic Yield on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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