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Dynamic Yield

AI · New York City, United States · Founded 2011

Customer engagement platform integrating customer segmentation, automated personalization, yield optimization, recommendations, and one-to-one omnichannel messaging across web, mobile, and email MoreLess

Dynamic Yield is a company that specializes in providing advanced software solutions for A/B testing and personalization. A/B testing is a method where two versions of a webpage or app are compared to see which one performs better. Personalization involves tailoring the user experience based on individual preferences and behaviors. Dynamic Yield's software allows businesses to experiment with different versions of their digital content and optimize it for better performance.

The company primarily serves large enterprises, including eCommerce businesses, financial services, travel companies, and media organizations. These clients use Dynamic Yield's tools to improve their customer experiences, increase engagement, and boost conversion rates. The market Dynamic Yield operates in is the digital optimization and personalization sector, which is growing rapidly as more businesses recognize the importance of tailored customer experiences.

Dynamic Yield's business model is based on a subscription service. Clients pay a recurring fee to access the company's software and services. This model provides a steady stream of revenue and allows Dynamic Yield to invest in continuous improvement and innovation of their products. The company also offers ongoing support and success services to help clients achieve their goals.

Dynamic Yield has received numerous accolades for its products, including being named a leader in A/B testing and eCommerce personalization by TrustRadius and Gartner. The company uses advanced technologies like deep learning AI to predict the best products for customers, making their solutions highly effective and cutting-edge.

In summary, Dynamic Yield helps large businesses optimize their digital content and personalize user experiences through advanced A/B testing and AI-driven solutions. Their subscription-based model ensures continuous revenue and supports ongoing innovation.

Keywords: A/B testing, personalization, enterprise, eCommerce, AI, optimization, customer experience, deep learning, subscription service, digital content.

Company overview

Dynamic Yield company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2011
Headquarters
New York City, United States
Employees
473
Open positions
56
Dealroom signal
77.2
client focusb2btechnologyArtificial IntelligencetechnologyHardwaretechnologyBig DatatechnologyDeep TechtechnologyMachine LearningtechnologyNanotechsub industryMarketing Analyticsbusiness modelSaaSsectorTestingsectorMarket IntelligencesectorOptimizationsectorData AnalyticssectorPublishing

Valuation & funding

Dynamic Yield funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Dec 2021 $325M $325M MasterCard
ACQUISITIONOther financing Mar 2019 $300M $300M McDonald's
SERIES DOther financing Nov 2018 $38M $152M Bessemer Venture Partners · NAVER · Viola Growth · Viola Ventures
SERIES DOther financing Aug 2018 $32M $128M Global Founders Capital · Baidu · Marker LLC · Lanta Capital Holdings
SERIES COther financing Jul 2017 $9M $36M ClalTech · La Maison · Vertex Holdings
SERIES COther financing Dec 2016 Bessemer Venture Partners · Global Founders Capital · Innovation Endeavors · Marker LLC
SEEDOther financing Jul 2016 Undisclosed
SERIES BOther financing Jun 2014 Bessemer Venture Partners · ProSiebenSat1 Media · Innovation Endeavors · Marker LLC
SERIES AOther financing Apr 2013 Auren Hoffman · Bessemer Venture Partners · Innovation Endeavors
ANGELOther financing Nov 2011 Undisclosed
Showing 10 recorded eventsUnlock the complete deal history →

Growth signals

Dynamic Yield website traffic

Latest recorded traffic for Dynamic Yield is 120K monthly website visits, up 0% over the last three months. Dynamic Yield's team grew 32.5% over the past year.

Latest monthly visits120K 3-month web change0% 1-year team growth+32.5%
Monthly website visits141 observations · Oct 2014–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Dynamic Yield compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Dynamic Yield's talent

Book a demo to see the people
Team profiled 61 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

18 investors on Dynamic Yield's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 5 investors entered at this stage
Bessemer Venture Partners
Auren Hoffman
Innovation Endeavors
Marker LLC
ProSiebenSat1 Media
Series B+ 11 investors entered at this stage
Vertex Holdings
ClalTech
Global Founders Capital
Baidu
La Maison
Lanta Capital Holdings
Union Tech Ventures
Emerge Ventures
Viola Ventures
Viola Growth
NAVER
Other known 2 additional known investors
MasterCard
McDonald's

Global footprint

Where Dynamic Yield has talent and traffic

Workforce by country
18 countries with
team presence
🇮🇱 Israel61.8%
🇺🇸 United States10.3%
🇱🇻 Latvia6%
🇬🇧 United Kingdom4.9%
🇩🇪 Germany4.6%
Top 5 of 18 shown

In the news

Latest news about Dynamic Yield

Recent press, funding announcements, and product moves mentioning Dynamic Yield — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Dynamic Yield

An AI-synthesized read of the highest-engagement posts about Dynamic Yield on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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