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Realeyes
AI solution for measuring people's attention and emotions through web cameras
About Realeyes
Realeyes is a technology company specializing in ad performance testing through advanced attention and emotion analytics. Operating in the digital advertising market, Realeyes serves marketers and advertisers looking to enhance the effectiveness and efficiency of their campaigns. The company's core product, the PreView ad testing platform, uses cutting-edge attention measurement technology to provide insights into how audiences engage with advertisements. By understanding true attention and emotional responses, Realeyes helps clients create more meaningful and profitable customer relationships. The business model is primarily SaaS (Software as a Service), generating revenue through subscription fees for access to its platform. Realeyes also offers benchmarking against industry categories and competitors, enabling clients to measure and manage attention outcomes effectively. The company has been recognized with several awards, including the SaaS Awards for Best Newcomer and the Stevie American Business Awards for Best AI-Driven Product.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2007
- Headquarters
- London, United Kingdom
- Employees
- 3
- Open positions
- 1
- Dealroom signal
- 67.8/100
- Sub-industry
- Adtech
- Sector
- AI, Analytics, Retail, Data Analytics, Video Advertising, Behavioral Analysis
- Technology
- Artificial Intelligence, Big Data, Deep Tech, Machine Learning, Computer Vision, Recognition Technology
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Oct 2020 | $0 | — | NordicNinja VC | — |
| SERIES B✓Equity / VC | Jun 2019 | $12M | $48M | NTT DoCoMo · NTT DOCOMO Ventures · Karma Ventures · Global Brain Corporation | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Realeyes is 13K monthly website visits, down 35% over the last three months. Realeyes's team declined 70% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
European Regional Development Fund
European Commission
Series A8 investors entered at this stage
Tera Ventures
Entrepreneurs Fund
SmartCap
Molten Ventures
Karma Ventures
NTT DoCoMo
NTT DOCOMO Ventures
Global Brain Corporation
Series B and later2 investors entered at this stage
Harbert Growth Partners
NordicNinja VC
Other known investors3 additional known investors
University of Oxford
Alesco Ventures
BaltCap
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Realeyes on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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