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COMPANY PROFILE

PandoLogic (formerly RealMatch)

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Programmatic job advertising solutions powered by predictive analytics, machine learning, and ai

New York City, United StatesFounded 2007eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2021
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for PandoLogic (formerly RealMatch) and the history behind them.

About PandoLogic (formerly RealMatch)

PandoLogic is a cutting-edge company specializing in programmatic recruitment advertising. This means they use advanced technology, like predictive algorithms, machine learning, and artificial intelligence (AI), to help employers find the right talent more quickly and efficiently. Their platform connects employers with job seekers through the largest recruitment ad network in North America.

The primary clients of PandoLogic are employers and staffing agencies looking to streamline their hiring processes. By leveraging data-driven insights, PandoLogic helps these clients optimize their recruitment strategies, reducing the time and resources spent on finding suitable candidates.

Operating in the recruitment and HR technology market, PandoLogic stands out by offering a programmatic approach to job advertising. This involves automating the placement of job ads across various platforms to reach the most relevant candidates. The platform analyzes vast amounts of data—over 199 billion data points—to predict where job ads will perform best, ensuring higher quality and performance.

PandoLogic's business model revolves around providing subscription-based access to its platform. Employers and staffing agencies pay for the service, which includes the use of AI-driven tools to enhance their recruitment efforts. The company makes money through these subscriptions and possibly through additional services or premium features offered on their platform.

In summary, PandoLogic is revolutionizing the recruitment industry by using AI and machine learning to make the hiring process more efficient and effective. They serve employers and staffing agencies, helping them save time and resources while improving the quality of their hires.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2007
Headquarters
New York City, United States
Employees
53
Open positions
415
Dealroom signal
60.6/100
Sub-industry
Adtech, Marketing Analytics
Sector
eCommerce & Marketplaces, Human Resources, Matchmaking, Analytics, Predictive Analytics, Sourcing, Campaign Management
Technology
Artificial Intelligence, Big Data, Machine Learning, Nanotech
Business model
Marketplace & ecommerce
Client focus
b2b
Investment activity
1 company, latest May 2021
Capital deployed
—
Preferred round
ACQUISITION

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Jul 2021 $150M $150M Veritone —
SERIES C✓Equity / VC Jan 2015 $8M $32M Edison Partners · Viola Ventures —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

PandoLogic (formerly RealMatch) website traffic

Latest recorded traffic for PandoLogic (formerly RealMatch) is 5.2K monthly website visits, up 23.8% over the last three months. PandoLogic (formerly RealMatch)'s team declined 73.2% over the past year.

Latest monthly visits5.2K 3-month web change+23.8% 1-year team growth-73.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
DatoramaDatorama is AI-powered marketing intelligence New York City, United States Acquired 82 $50M $800M
PymetricsUses cognitive data and AI to help global clients make their hiring New York City, United States Acquired
EdgifyUses artificial intelligence and computer vision to deliver a personalized marketing solution based on the analysis of consumer photo galleries London, United Kingdom Operational
LeadspaceHelps companies take back control of their marketing and sales data with intelligent B2B customer data platform San Francisco, United States Operational
Dynamic YieldCustomer engagement platform integrating customer segmentation, automated personalization, yield optimization, recommendations, and one-to-one omnichannel messaging across web, mobile, and email New York City, United States Acquired
GraphextTurning data into actionable insights Closing the gap between machine learning & visual analytics Madrid, Spain Operational
SALESmanagoAll-in-one marketing automation software that helps companies increase their revenue by delivering personalized offers in all marketing channels Kraków, Poland Acquired
Smartly.ioSmartly.io is an AI-powered advertising technology company that offers a comprehensive platform for media, creative, and intelligence Helsinki, Finland Acquired
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

Series B and later1 investor entered at this stage

  • Edison Partners

Other known investors2 additional known investors

  • Veritone
  • JAZZ Venture Partners
Team profiled 31 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States45.7%
🇮🇱 Israel28.6%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about PandoLogic (formerly RealMatch) on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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