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Smartly.io

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Smartly.io is an AI-powered advertising technology company that offers a comprehensive platform for media, creative, and intelligence

Helsinki, FinlandFounded 2013AI
Valuation $250–500M Last recorded · 2026
Revenue $50–100M Latest reported FY
Headcount 1–2k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Smartly.io and the history behind them.

At a glance

Founded
2013
Headquarters
Helsinki, Finland
Sector
AI
Power Law
Colt$25–100M revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

Talent

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Employees mapped 1,018 incl. 11 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 11 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Alumni founders

5 of 12 startups shown

Former Smartly.io employees who went on to found companies, sorted by Dealroom signal score.

OstromEst. 2021
Karl VillanuevaGermany
Signal score93
Way Data TechnologiesEst. 2024
Juho HyytiäinenFinland
Signal score90
CactosEst. 2021
Juuso MäyränenFinland
Signal score90
SwarmiaEst. 2019
Otto HilskaFinland
Signal score82
RealmEst. 2023
Johan JernFinland
Signal score82
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Global footprint

Workforce and web traffic by country
Workforce by country
🇫🇮 Finland · Helsinki HQ
Book a demo for the full country breakdown
Web traffic by country
140K monthly visits
across markets
🇺🇸 United States14.6%
🇩🇪 Germany12%
🇧🇷 Brazil10.2%
🇸🇬 Singapore4.4%
🇮🇳 India3.9%
Top 5 markets shown

Investments and acquisitions

Disclosed deals where Smartly.io was the backer or acquirer, 2021–2026. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

3 deals across Smartly.io's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Smartly.io's portfolio, mapped.

        Stage
        Period
        3 of 3 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Smartly.io on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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