BeMyEye

About BeMyEye

BeMyEye is a retail intelligence platform that provides brands and retailers with in-store data and analytics through crowdsourcing and artificial intelligence. Founded in 2011 by Gian Luca Uberto Adolfo Petrelli and Stefano Falsetto, the company is headquartered in London, United Kingdom. Luca Pagano has been the CEO of the group since 2015.

The company operates on a Data-as-a-Service (DaaS) and Software-as-a-Service (SaaS) business model. It utilizes a network of over 3 million on-demand contributors, known as the 'Eyes', across more than 21 countries to gather real-world data from retail locations. These contributors use the BeMyEye mobile app to perform tasks such as checking product availability, verifying promotional compliance, mystery shopping, and auditing shelf conditions. The collected data, which includes images and survey responses, is then analyzed using proprietary image recognition and machine learning technologies to provide clients with actionable insights in real-time. This allows consumer packaged goods (CPG) companies to monitor and improve their retail execution, including shelf presence, promotional success, and brand recommendation rates.

BeMyEye serves a client base that includes major global brands like Nestlé, PepsiCo, Samsung, Ferrero, Heineken, and L'Oréal. Revenue is generated by offering these companies a way to monitor their products and marketing efforts at the store level, reducing the need for traditional field sales forces for data collection. The platform provides a retail execution cockpit where clients can view key performance indicators, identify issues, and communicate priorities to their field representatives.

Over the years, BeMyEye has expanded its market presence through several strategic acquisitions, including French competitor LocalEyes in 2016, UK operator Task360 in 2018, Russian startup Streetbee in 2019, and Metaliquid in 2022. The company has raised a total of $44.6 million in funding over three rounds, with major investors including Nauta Capital, P101, and 360 Capital Partners.