Pollfish

About Pollfish

Pollfish operates as a mobile-first, do-it-yourself survey platform, providing businesses with a tool for real-time market research. Founded in 2013 by a team of Greek engineers—John Papadakis, Andreas Vourkos, Giannis Zaoudis, and Zissis Bellas—the company emerged from their work in the smartphone application space. They identified a need for a better way to gather audience feedback, leading to the creation of a developer tool that evolved into a full-scale market research solution. The founders' engineering background was pivotal in building the technology from scratch, initially facing the challenges of the Greek economic crisis. Their fresh perspective on the market research industry, unburdened by traditional methods, allowed them to focus on a mobile-centric approach.

The company's primary offering is a self-service platform where clients can create, target, and launch surveys to a global network of consumers. Revenue is generated on a pay-per-response basis, where costs are calculated in real-time as a survey is being built, offering transparency to the user. This model allows businesses of all sizes, from small enterprises to large corporations like Apple and Netflix, to conduct research without subscription fees. In February 2022, Pollfish was acquired by Prodege, a US-based marketing and consumer insights platform, a move intended to enhance Prodege's research capabilities and accelerate Pollfish's growth. Prior to the acquisition, Pollfish had raised a total of $10.2M over five funding rounds from investors including the European Bank for Reconstruction and Development (EBRD) and Odyssey Venture Partners.

Pollfish distinguishes itself with its "Organic Sampling" methodology, which reaches consumers within the mobile apps and websites they are already using. This method contrasts with traditional panels by engaging a diverse audience of over half a billion real consumers in a natural environment, which can yield more authentic responses. The platform is equipped with advanced features, including an AI-powered survey builder, extensive targeting options with over 395 demographic filters, and robust fraud prevention using machine learning. It supports various question types, multimedia, skip logic, and provides real-time analytics through a user-friendly dashboard. Clients can access a global audience across more than 160 countries, and the platform's API allows for integration with third-party applications.