Product Reports Resources Pricing Login Book a demo

Tray

Marketing · San Francisco, United States · Founded 2012

Tray.io is a technology startup that operates in the automation and integration market. The company offers a platform known as the Universal Automation Cloud, which is designed to streamline and automate business processes. This platform is designed to be user-friendly and accessible to a wide range of users, from those who are proficient in coding to those who prefer low-code solutions. Tray.io's primary clients are businesses looking to improve their efficiency and productivity through automation. The platform is versatile and can be used for in-house solutions or commercial Software as a Service (SaaS) applications. It offers a multitude of connectivity options, allowing businesses to integrate systems that are in the cloud, on-premises, or spread across their customer and partner ecosystem. The company's business model is based on a subscription service, where clients pay a recurring fee to access the platform and its features. This includes features like role-based access control, encryption at rest, single sign-on, compliance for sensitive data, big data processing, and multi-layered process analytics. Tray.io's platform also includes a feature named Merlin, which allows users to complete business processes using natural language instructions. This feature is designed to save businesses significant amounts of time compared to traditional methods. In terms of security, Tray.io ensures that sensitive data is secure and critical systems are protected. The platform is designed to scale on-demand with elastic infrastructure, allowing businesses to confidently drive their integration strategy. Keywords: Automation, Integration, Low-Code, SaaS, Subscription Model, Business Efficiency, Connectivity, Natural Language Processing, Data Security, Scalability.

Valuation $500M–1B
Revenue $10–50M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Tray and the history behind them.

Investors

18 investors on Tray's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 10 investors entered at this stage
Techstars
Ballpark Ventures
Tom Hulme
AngelPad
Passion Capital
Firestartr
True Ventures
Fig
hardGamma Ventures
Redpoint
Series A 4 investors entered at this stage
Series B+ 4 investors entered at this stage

Global footprint

Where Tray has talent and traffic

Workforce by country
8 countries with
team presence
🇺🇸 United States50.5%
🇬🇧 United Kingdom40.7%
🇮🇱 Israel2.2%
🇵🇱 Poland2.2%
🇵🇰 Pakistan1.1%
Top 5 of 8 shown
Web traffic by country
57K monthly visits
across markets
🇺🇸 United States15.3%
🇬🇧 United Kingdom7.4%
🇦🇺 Australia6.1%
🇮🇳 India5.1%
🇸🇪 Sweden4.7%
Top 5 markets shown

Talent graph

The shape of Tray's talent

Dealroom maps Tray's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

38 team members profilednamed & role-tagged by Dealroom
136 employeestotal headcount
3 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Tray's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Tray

An AI-synthesized read of the highest-engagement posts about Tray on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Tray on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.