Keep Converting exits stealth with $2M pre-seed for AI product pages
What's the deal? UAE-based Keep ConvertingDealroom has a profile for this one. Try Dealroom → has raised $2 million in a pre-seed round led by Nuwa CapitalDealroom has a profile for this one. Try Dealroom → and COTU Ventures, exiting stealth. Founded in 2025 by Mohammad El Mougi and Manuel Prinz, the startup runs an AI-powered platform that builds a personalised product page for each e-commerce shopper in real time.
How it works: The system tailors pages to how a shopper arrived and what they want. Someone landing from a ChatGPTDealroom has a profile for this one. Try Dealroom → recommendation for running shoes sees comfort and reviews; someone from a TikTokDealroom has a profile for this one. Try Dealroom → ad for the same brand sees a page built around the creator and trend.
Why now? E-commerce brands spent a decade competing on traffic, and AI-driven discovery through tools like ChatGPT and Perplexity is reshaping where shoppers come from. Yet 98% of visitors still leave a product page without buying — the gap Keep Converting targets.
The platform pre-integrates with Shopify, WooCommerceDealroom has a profile for this one. Try Dealroom →, Adobe CommerceDealroom has a profile for this one. Try Dealroom →, Zid, and Salla, with setup taking about 10 minutes. It reports an average 64% conversion-rate lift across active deployments in the US, Europe, and the Gulf.
What's the endgame? The funding will onboard more merchants and expand the engineering team behind the platform's cross-client intelligence, where each visit across the network sharpens performance elsewhere.
The founders bring commerce pedigree. El Mougi was chief product officer at health-tech platform Vezeeta and earlier led marketing at Vodafone. Prinz was head of product at TikTok Shop US and worked on Walmart's product team.
What could go wrong? The premise runs against a common bet. "Everyone says AI will kill the merchant website. We bet the opposite," said El Mougi. If AI assistants increasingly close purchases without sending shoppers to brand sites, the case for page-level personalisation narrows.
The signal: At $2 million, this pre-seed sits in the larger three-quarters of rounds at its stage — a solid but not outsized cheque. It reflects investor appetite for tools that help merchants defend the value of their own websites as AI reshapes how shoppers discover and reach them.
Read more: wamda.com
Image credit: Generated with Gemini
