T
TikTok
A social media application for short-form mobile videos
About TikTok
TikTok operates as a leading platform for short-form mobile videos, capturing and presenting creativity, knowledge, and moments that matter in everyday life. The company serves a diverse global audience, including individual users, content creators, and businesses looking to engage with a wide demographic. TikTok operates in the social media and digital entertainment market, leveraging advanced technology to offer a seamless user experience. The business model is primarily ad-based, generating revenue through advertising solutions such as in-feed ads, branded hashtags, and sponsored challenges. TikTok also offers a Business Center for marketers to create, manage, and optimize their campaigns, providing tools for performance tracking and collaboration. The platform's mission is to inspire creativity and bring joy, making it a popular choice for both entertainment and marketing purposes. Keywords: short-form videos, mobile platform, creativity, advertising, social media, digital entertainment, user engagement, advanced technology, global audience, marketing tools.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Santa Monica, United States
- Employees
- 93,998
- Open positions
- 3,520
- Dealroom signal
- 95.3/100
- Industry
- Media
- Sub-industry
- Content production, Social media
- Sector
- Consumer Services, Video Content, Media and Content
- Technology
- Mobile app
- Client focus
- b2c
- Investment activity
- 4 companies, latest Mar 2026
- Capital deployed
- $20M
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GRANT✓Other financing | Jul 2023 | $741K | — | Undisclosed | ↗ |
| MERGER✓Other financing | Aug 2018 | $0 | — | Musical.ly | — |
Growth signals
Latest recorded traffic for TikTok is 3.7B monthly website visits, up 5.7% over the last three months. TikTok's team grew 134.6% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
GeoGifNew York City, United StatesLocation-specific animated stickers and overlays for videos
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
K3 ventures
Other known investors5 additional known investors
Musical.ly
ByteDance
DCM
Goodwater Capital
Oracle
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about TikTok on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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