T
TikTok
Consumer Services · Santa Monica, United States · Founded 2016
A social media application for short-form mobile videos MoreLess
TikTok operates as a leading platform for short-form mobile videos, capturing and presenting creativity, knowledge, and moments that matter in everyday life. The company serves a diverse global audience, including individual users, content creators, and businesses looking to engage with a wide demographic. TikTok operates in the social media and digital entertainment market, leveraging advanced technology to offer a seamless user experience. The business model is primarily ad-based, generating revenue through advertising solutions such as in-feed ads, branded hashtags, and sponsored challenges. TikTok also offers a Business Center for marketers to create, manage, and optimize their campaigns, providing tools for performance tracking and collaboration. The platform's mission is to inspire creativity and bring joy, making it a popular choice for both entertainment and marketing purposes. Keywords: short-form videos, mobile platform, creativity, advertising, social media, digital entertainment, user engagement, advanced technology, global audience, marketing tools.
Company overview
TikTok company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2016
- Headquarters
- Santa Monica, United States
- Employees
- 93,998
- Open positions
- 3,520
- Dealroom signal
- 95.3
- Investment activity
- 4 companies · latest Mar 2026
- Capital deployed
- $20M
- Preferred round
- ACQUISITION
Valuation & funding
TikTok funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GRANT✓Other financing | Jul 2023 | $741K | — | Undisclosed | ↗ |
| MERGER✓Other financing | Aug 2018 | $0 | — | Musical.ly | — |
| EARLY VC✓Equity / VC | Mar 2018 | $0 | — | K3 ventures | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 93,998 |
| 2025 | 40,068 |
| 2024 | 40,068 |
| 2023 | 40,068 |
| 2022 | 37,574 |
| 2021 | 24,466 |
Growth signals
TikTok website traffic
Latest recorded traffic for TikTok is 3.7B monthly website visits, up 5.7% over the last three months. TikTok's team grew 134.6% over the past year.
Hiring
Open positions at TikTok
Current openings linked to this company in Dealroom.
Comparisons
TikTok compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
TikTok investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
GeoGifNew York City, United StatesLocation-specific animated stickers and overlays for videos
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Talent graph
TikTok's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where TikTok has talent and traffic
team presence
In the news
Latest news about TikTok
Recent press, funding announcements, and product moves mentioning TikTok — open to read from the original sources.
Market sentiment
What the market is saying about TikTok
An AI-synthesized read of the highest-engagement posts about TikTok on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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