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COMPANY PROFILE

TikTok

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A social media application for short-form mobile videos

Santa Monica, United StatesFounded 2016Consumer Services
Headcount 50–100k Current team size
Total funding $0–10M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for TikTok and the history behind them.

About TikTok

TikTok operates as a leading platform for short-form mobile videos, capturing and presenting creativity, knowledge, and moments that matter in everyday life. The company serves a diverse global audience, including individual users, content creators, and businesses looking to engage with a wide demographic. TikTok operates in the social media and digital entertainment market, leveraging advanced technology to offer a seamless user experience. The business model is primarily ad-based, generating revenue through advertising solutions such as in-feed ads, branded hashtags, and sponsored challenges. TikTok also offers a Business Center for marketers to create, manage, and optimize their campaigns, providing tools for performance tracking and collaboration. The platform's mission is to inspire creativity and bring joy, making it a popular choice for both entertainment and marketing purposes. Keywords: short-form videos, mobile platform, creativity, advertising, social media, digital entertainment, user engagement, advanced technology, global audience, marketing tools.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
Santa Monica, United States
Employees
93,998
Open positions
3,520
Dealroom signal
95.3/100
Industry
Media
Sub-industry
Content production, Social media
Sector
Consumer Services, Video Content, Media and Content
Technology
Mobile app
Client focus
b2c
Investment activity
4 companies, latest Mar 2026
Capital deployed
$20M
Preferred round
ACQUISITION

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GRANT✓Other financing Jul 2023 $741K — Undisclosed ↗
MERGER✓Other financing Aug 2018 $0 — Musical.ly —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

TikTok website traffic

Latest recorded traffic for TikTok is 3.7B monthly website visits, up 5.7% over the last three months. TikTok's team grew 134.6% over the past year.

Latest monthly visits3.7B 3-month web change+5.7% 1-year team growth+134.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • K3 ventures

Other known investors5 additional known investors

Team profiled 901 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
130 countries with
team presence
🇺🇸 United States35.8%
🇮🇩 Indonesia10.3%
🇸🇬 Singapore8.4%
🇬🇧 United Kingdom7.8%
🇮🇪 Ireland4%
Top 5 of 130 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about TikTok on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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