Gency AI

The firm's core focus is to address longstanding industry challenges such as attribution transparency, data ownership, and prolonged reconciliation cycles between advertisers, publishers, and agencies. It leverages a combination of AI, smart contracts, and privacy-preserving computing technologies to create a more transparent and verifiable ecosystem. This allows for the independent verification and automated settlement of ad impressions, conversion outcomes, and revenue allocation. Gency AI's system is built to automate reconciliation processes, aiming to shorten settlement times and increase clarity in cross-border advertising transactions.

The company's technical architecture consists of four main modules. A 'Policy identity' module creates on-chain permission identities for data management. An 'ESQ privacy computing layer' uses technologies like TEE, PSI, and MPC for encrypted computation and privacy-preserving data processing. The 'PSG clearing and settlement protocol' turns advertising actions and results into on-chain verifiable credentials and automates revenue distribution via smart contracts. Finally, an 'AI optimization engine' is used for tasks like ad strategy prediction, audience matching, and campaign optimization without exposing raw user data.

In March 2026, Gency AI announced it had raised $20 million in a new funding round. The round saw participation from institutions including TikTok, HF0, XYZ, Streamlined Ventures, Hat-Trick Capital, Arksteam, MH Ventures, ViaBTC, and Basics Capital. The capital is intended for scaling its decentralized advertising network, enhancing its privacy-preserving computing stack, and accelerating product deployment and partnerships across North America, Asia, and Europe.