Reformed raises $22M to scale nutritious instant coffee
What's the deal? ReformedDealroom has a profile for this one. Try Dealroom →, a UK maker of nutritious instant coffee and matcha drinks, has raised $22 million in a Series A round led by Iris VenturesDealroom has a profile for this one. Try Dealroom →. JamJar Investments, V3Dealroom has a profile for this one. Try Dealroom →, and FoodLabsDealroom has a profile for this one. Try Dealroom → also took part.
Why now? The round was oversubscribed, according to Iris. That points to strong investor demand for the company as it looks to scale.
The context: At $22 million, the round sits in the top 10% of UK Series A food deals over the past four years, based on 212 comparable rounds. That places Reformed among the larger early-stage bets in the sector.
The signal: Investors are still backing functional food and drink brands that promise convenience and nutrition together. Reformed's oversubscribed round suggests appetite for the category remains healthy, even at the top end of UK early-stage funding.
Read more: 15 Minute News
Image credit: Tree Leaf Clover
