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JamJar Investments

Venture Capital · Founded 2013 · London, United Kingdom

#16 Investor Ranking 2026 Top 1% in UK

Consumer tech focussed VC fund run by the innocent drinks founders

87 Portfolio companies+27% in 5 years
2 Unicorns
114 Investments
Jul 2026 Last investment
02 · Biggest holdings

JamJar Investments’ biggest current holdings.

JamJar Investments is a named shareholder in 3 companies. Dealroom estimates those stakes are worth about $4M in total — the disclosed percentage × each company’s latest valuation. The 3 biggest are listed below.

#CompanyEst. stakeValuationEst. value
  1. 1 PapierHome Living · Colt 0.92% $300M $3M
  2. 2 Koru KidsJobs Recruitment · Colt 1.23% $79M $974K
  3. 3 Flash PackTravel · Colt 11.74%

Estimated value = JamJar Investments’ disclosed ownership % × Dealroom’s latest company valuation; direct named stakes only, exited positions excluded. Figures are indicative, not reported marks. See the underlying shareholder registers on Dealroom →

03 · Portfolio analysis

Where JamJar Investments’ portfolio is concentrated.

Distribution of portfolio companies by headquarters country, sector, entry stage and current growth stage. Across all 87 portfolio companies. "Stage entered" is the first priced round the investor joined, derived from the investor’s transaction history.

By countryCount
  1. UK85
  2. USA5
  3. Germany3
  4. France2
  5. Netherlands2
  6. Australia1
  7. Denmark1
  8. Israel1
  9. Sweden1
  10. Taiwan1
  11. UAE1
By sectorCount
  1. Food25
  2. Health13
  3. Fintech12
  4. Wellness Beauty12
  5. Home Living9
  6. Real Estate8
  7. Transportation7
  8. Fashion6
  9. Education5
  10. Kids5
  11. Energy4
  12. Sports4
By stage enteredCount
  1. Seed48
  2. Series A31
  3. Series B+6
By growth stageCount
  1. Early Growth45
  2. Breakout Stage42
  3. Late Growth16
04 · Portfolio market map

Inside JamJar Investments’ portfolio.

The 60 highest-funded portfolio companies, of 87 tracked.

Deliveroo
Food · Unicorn
$2.7B
Babylon
Health
$449M
ManyPets
Health · Unicorn
$2.4B
Oatly
Food
$943M
Beckley Psytech
Health
$290M
ONTO
Transportation
$438M
Big Health
Health
$375M
Innocent drinks
Food
$401M
Blue Bottle Coffee
Food
$280M
What3words
Transportation
$290M
Simba Sleep
Home Living
$26M
Bulb
Energy
Papier
Home Living
$200M
Streetbees
Enterprise Software
Chronext
Fashion
$155M
Vashi
Fashion
$180M
Songkick
Music
$5.0M
Generation Home
Fintech
$120M
Kano Computing
Education
$4.0M
Smol products
Home Living
$127M
Yoto
Music
$88M
FarmDrop
Food
$32M
Farewill
Legal
$17M
Airportr
Travel
$57M
Lick
Real Estate
$58M
Lucky Saint
Food
$88M
Spoke
Fashion
$54M
By Miles
Fintech
$79M
Who Gives a Crap
Home Living
$107M
Sava
Health
$76M
Electric Playbox
Gaming
$44M
Immersive Gamebox
Gaming
$44M
Koru Kids
Kids
$22M
Skin+me
Health
$53M
Shellworks
Energy
$60M
MQube
Fintech
$26M
Reformed
Food
$88M
Tony's Chocolonely
Food
Countingup
Fintech
$48M
Tiney
Kids
$48M
Meatly
Food
$55M
Quell
Sports
$40M
Theup
Fintech
$37M
Cuure
Food
Fiit
Wellness Beauty
$33M
Stratajet
Travel
$32M
Sleepio
Health
$45M
RESI
Real Estate
$21M
SURI
Wellness Beauty
$32M
WeVee
Transportation
$69M
Runna
Sports
$26M
Zero Deposit
Real Estate
$21M
Bricklane
Fintech
$24M
Limejump
Energy
$16M
Wild Cosmetics
Wellness Beauty
$285M
Proper
Food
$37M
Hiber
Enterprise Software
$26M
Heist Studios
Fashion
$18M
Cherrypick
Food
$26M
XOXO Soda
Food
$21M
05 · Portfolio founders

Where JamJar Investments’ portfolio founders come from.

139 founders across the 100 highest-funded portfolio companies — by current location, university attended, and the companies they worked at before founding. Sourced from the founder records the API links to each portfolio company.

LocationCount
  1. United Kingdom112
  2. United States9
  3. Australia4
  4. Germany4
  5. France2
  6. Sweden2
  7. Denmark1
  8. Israel1
  9. Netherlands1
  10. United Arab Emirates1
UniversityCount
  1. University of Cambridge8
  2. University of Oxford8
  3. London School of Economics and Political Science7
  4. University of Bath6
  5. University of Exeter6
  6. University of Bristol5
  7. King's College London3
  8. The University of Manchester3
  9. University of Leeds3
  10. Loughborough University2
Previous companyCount
  1. McKinsey & Company9
  2. Bain & Company6
  3. Unilever5
  4. Accenture4
  5. Alphabet | Google3
  6. Deutsche Bank3
  7. Morgan Stanley3
  8. Amazon2
  9. Bersin by Deloitte2
  10. ClearCarbon2