Power Law company profile

Smol products

Home Living · London, United Kingdom · Founded 2018 Colt

Producing high performance, eco-friendly laundry capsules and dishwash tablets

Valuation

$100–500M

Latest valuation · 2026

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Revenue

$50–100M

Latest reported FY

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Headcount

100–500

Current team size

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Featured in $1B+ revenueColt · Power Law growth-stage

Investors

4 investors on Smol products's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 2 investors entered at this stage

JamJar Investments

Balderton Capital

Series B+ 2 investors entered at this stage

Eight Roads Ventures

Latitude

Global footprint

Where Smol products has talent and traffic

AI talent share

0.7% of workforce is AI talent
(1 of 137 staff)

Core AI00%

Other AI10.73%

Non-AI workforce13699.27%

Workforce by country

🇬🇧 United Kingdom · London HQ

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Web traffic by country

130K monthly visits
across markets

🇬🇧 United Kingdom94.8%

🇦🇺 Australia1.7%

🇺🇸 United States0.8%

🇩🇪 Germany0.4%

Top 4 markets shown

Market sentiment

What the market is saying about Smol products

An AI-synthesized read of the highest-engagement posts about Smol products on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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