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SURI

Wellness Beauty · London, United Kingdom · Founded 2020

SURI is a company dedicated to creating the most sustainable electric toothbrush on the market. The business operates in the personal care and hygiene sector, targeting environmentally conscious consumers who seek high-quality dental care products. SURI's core product is a slim, sonic electric toothbrush that features 33,000 sonic vibrations per minute for superior cleaning. The toothbrush is designed with a durable aluminum body and plant-based, recyclable heads, making it both effective and eco-friendly. The company employs a direct-to-consumer business model, primarily selling through its website and offering pre-orders for limited stock releases. Revenue is generated through the sale of the toothbrush and its accessories, including a UV light clean charge case. SURI also emphasizes sustainability by offering free recycling for used brush heads and fully recyclable packaging. The market for SURI's products includes both the UK and the USA, with free shipping and a 100-day money-back guarantee to attract and retain customers. Keywords: sustainable, electric toothbrush, sonic vibrations, recyclable heads, aluminum handle, personal care, eco-friendly, direct-to-consumer, dental hygiene, UV light charge case.