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Wild Cosmetics
A new, sustainable, natural deodorant aluminum-free with compostable, plastic-free refills and a 100% effective formula
About Wild Cosmetics
WeAreWild.com is a startup that operates in the personal care market, specifically focusing on natural body care products. The company's unique selling proposition is its high-performing, natural deodorants that are delivered in unique, plastic-free, compostable refills. This not only caters to the growing demand for natural and organic products but also addresses the increasing consumer consciousness towards environmental sustainability.
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The company's products are powered by plant-based ingredients, avoiding the use of harmful chemicals such as parabens and aluminium. This positions the company well in the 'clean beauty' segment, which is gaining significant traction in the personal care market.
WeAreWild.com operates on a direct-to-consumer model, with products delivered straight to the customer's door. Customers can choose their reusable case, pick their preferred scent, and then either subscribe for regular deliveries or make a one-time purchase. This flexible model caters to a wide range of customer preferences and needs.
The company's products are also available in over 4,000 stores across the UK, indicating a hybrid business model that combines both online and offline distribution channels. This broadens the company's reach and increases its visibility among potential customers.
In terms of revenue, WeAreWild.com makes money through the sale of its products, either through its website or via its retail partners. The subscription model provides a steady stream of recurring revenue, while one-time purchases cater to customers who prefer not to commit to a subscription.
At a glance
- Founded
- 2019
- Headquarters
- London, United Kingdom
- Sector
- Wellness Beauty
- Power Law
- Colt$25–100M revenue
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
JamJar Investments
Caspar Lee
Grace Beverley- CCCreator Collective Capital
Slingshot Ventures- NSNiomi Smart
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Wild Cosmetics on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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