COMPANY PROFILE

Reformed

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Functional coffee and matcha

London, United KingdomFounded 2024Food

Valuation $100–250M Last recorded · 2026

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Reformed

Reformed (feelreformed.com) makes functional coffee and ceremonial matcha drinks enriched with collagen or creatine, adaptogens, and vitamins—positioned as smart coffee and matcha that still taste like the real beverages. Product lines include black coffee and mocha variants infused with collagen (including vegan collagen) or creatine, plus ceremonial matcha SKUs with collagen, creatine, and flavored options, along with add-ons such as micronised creatine and flavourings.

The brand sells direct-to-consumer through its online shop with multipacks and subscription-style checkout flows, emphasizing certified-organic ingredients and everyday functional nutrition without turning coffee or matcha into a supplement-only ritual.

Reformed sells packaged functional beverages to consumers. The business model is D2C / e-commerce for enhanced coffee and matcha.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2024
Headquarters: London, United Kingdom
Employees: 15
Open positions: 1
Dealroom signal: 88.8/100
Industry: Food
Sub-industry: Innovative Food
Sector: Food
Business model: Manufacturing
Client focus: b2c
Links: Website LinkedIn

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News, research, reports and resources connected to this company by Dealroom

Funding history

1 recorded event

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Jul 2026	$22M	$88M	JamJar Investments · FoodLabs · V3 Ventures · V3 Markets	↗

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Growth signals

Reformed website traffic

Latest recorded traffic for Reformed is 890K monthly website visits, up 58.9% over the last three months. Reformed's team grew 150% over the past year.

Latest monthly visits890K 3-month web change+58.9% 1-year team growth+150%

Monthly website visitsMay 2024–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Influencer Marketing Executive (US)New York, United States · Marketing & Communication · Aug 14, 2026 Operations Associate (USA)New York, NY · Business Development · Aug 10, 2026 Head of Physical & Experiential (UK)London Area, United Kingdom · Other · Aug 8, 2026 Head of FinanceLondon Area, United Kingdom · Finance · Jul 22, 2026

4 distinct openings shownExplore hiring signals →

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