South Korea's AB180 raises 21.4B KRW to go AI-native in marketing
What's the deal? South Korean marketing technology company AB180Dealroom has a profile for this one. Try Dealroom → has closed a Series C round of 21.4 billion KRW (roughly $13.8 million).
Atinum InvestmentDealroom has a profile for this one. Try Dealroom → led the round. Z Venture CapitalDealroom has a profile for this one. Try Dealroom →, Korea Development BankDealroom has a profile for this one. Try Dealroom →, IBK Industrial BankDealroom has a profile for this one. Try Dealroom →, and Delight InvestmentDealroom has a profile for this one. Try Dealroom → joined as new backers, with existing investor Storm Ventures following on.
The deal takes AB180's cumulative funding to about 41.3 billion KRW since its 12 billion KRW Series B in 2023.
Founded in 2015, AB180 makes Airbridge, a mobile measurement partner (MMP) solution, and resells tools such as Amplitude, Braze, and RevenueCat. It booked sales of 38.4 billion KRW in 2025 and serves over 800 clients across more than 30 countries.
Why now? The company is pushing beyond ad performance analysis into an AI-native platform.
Its in-development product, Airbridge GO, uses AI agents to run the full marketing process — from data analysis and strategy to ad creative, campaign operation, and optimisation.
The fresh capital will fund AI and big data research, global expansion, enterprise sales, and customer support. AB180 is also weighing an eventual IPO and possible acquisitions.
What could go wrong? The martech market is restructuring fast as generative AI automates ad planning, execution, and analysis.
Traditional MMP firms are all racing to add AI agents and full-funnel platforms, so AB180 faces mounting competition as it moves from measurement into execution.
The signal: The round pulls together a telling mix of backers — investment fund lead Atinum InvestmentDealroom has a profile for this one. Try Dealroom → alongside corporate and state-linked lenders Korea Development BankDealroom has a profile for this one. Try Dealroom → and IBKDealroom has a profile for this one. Try Dealroom →, plus Naver-affiliated Z Venture CapitalDealroom has a profile for this one. Try Dealroom → — signalling institutional confidence in AB180's shift from measurement to execution. For a breakout-stage company already booking 38.4 billion KRW in sales, that capital base also lends weight to its stated IPO ambitions.
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