AB180

AB180, a marketing technology company founded in 2015, develops data-driven platforms to help businesses understand customer behavior and optimize marketing results. The Seoul-based company was established by co-CEOs Roi Nam and Hunjae Jung, both of whom were recognized as top software engineers in South Korea in 2015. Nam, who was also named to Forbes Asia's 30 Under 30 in 2020, specializes in AdTech and MarTech, while Jung contributes deep expertise in AI, big data, and product development as the architect of the company's core technology.

The company's flagship product, Airbridge, is a universal attribution and marketing analytics platform designed for both mobile and web. It provides a unified dashboard to track customer journeys across platforms, moving beyond last-touch attribution to offer multi-touch and incrementality models that measure the true impact of campaigns. This allows clients to analyze user acquisition, engagement, and monetization funnels, providing a more holistic view of marketing effectiveness. Airbridge serves a diverse client base of over 600 apps and games, including brands in e-commerce, finance, and gaming such as Burger King Korea, and SK Telecom. The business model operates on a SaaS basis, with pricing plans determined by monthly active users or attributed installs, offering all features without hidden paywalls.

Airbridge offers a suite of features including unified web and app analytics, deep linking, AI-powered fraud detection, and raw data export capabilities that integrate with data warehousing platforms like AWS S3 and Google Cloud Platform. A key differentiator is its ability to provide a single, comprehensive view of attribution across various environments, including iOS, Android, PC, and web, which simplifies complex data analysis. The platform also incorporates AI to forecast customer lifetime value (pLTV) and analyze unattributed conversions on iOS, helping marketers adapt to privacy-focused changes in the industry. In August 2023, AB180 secured 12 billion KRW in a Series B funding round led by Storm Ventures to fuel its international expansion and technological development.

Keywords: marketing attribution, mobile measurement partner, MMP, web analytics, app analytics, cross-platform attribution, multi-touch attribution, incrementality, customer journey mapping, deep linking, ad fraud protection, marketing ROI, SaaS, data-driven marketing, user acquisition, customer engagement, marketing technology, AdTech, MarTech, AB180, Airbridge