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Investor profile

Upfront Ventures

Investment firm · Founded 1996 · Active in 2026

Upfront Ventures is an investment firm based in USA, founded in 1996. The page below shows 26 Power Law outcomes from Upfront Ventures's portfolio — 16 unicorns ($1B+ valuation) and 6 additional thoroughbreds (companies that crossed $100M+ in revenue without yet reaching $1B+ valuation).

Outcomes are concentrated in Marketing · Transportation · Other B2B Software; top portfolio geographies are USA · Finland · Switzerland. Upfront ranks #169 in Global in the 2026 Dealroom Power Law Investor Ranking by cross-stage outcomes.

26 Power Law outcomes Power Law Ranking #169 · Global · 26 Power Law outcomes · Active 2026
Unicorns ↑ 45% 5y
16
Decacorns ↓ 100% 5y
0
Thoroughbreds ↑ 62% 5y
14
01 · Exits

Sequoia’s biggest exits.

Sequoia portfolio companies worth $1B+ that have IPO’d or been acquired. Each shows its valuation at exit and, in grey, its current value if still public.

IPO · 1999
Entered SeedNow $5.2T
IPO · 2004
Entered Series ANow $4.6T
IPO · 1980
Now $4.5T
IPO · 2014
Entered Series B+Now $306B
$214B IPO · 2021
Entered Series B+Now $20.1B
IPO · 2012
Entered Series ANow $207B
$82.0B IPO · 2019
Now $153B
IPO · 2012
Entered Series B+Now $103B
$95.0B IPO · 2020
Entered SeedNow $69.1B
$93.9B IPO · 2020
Entered Series B+Now $58.4B
$24.0B IPO · 2018
Entered Series B+Now $73.3B
$39.0B IPO · 2020
Entered Series ANow $67.6B
$32.0B IPO · 2021
Entered Series B+Now $67.5B
$41.5B IPO · 2021
Entered SeedNow $64.4B
$60.0B IPO · 2021
Entered Series B+Now $28.0B
$55.5B IPO · 2026
Entered Series B+Now $55.5B
$52.8B IPO · 2018
Entered Series ANow $49.6B
IPO · 2013
Now $45.0B
IPO · 2015
Entered Series B+Now $39.4B
IPO · 2002
Entered SeedNow $39.1B
$32.0B acquisition · 2025
Entered Seed
$12.0B IPO · 2021
Entered Series B+Now $29.5B
IPO · 2014
Entered Series B+Now $28.6B
IPO · 2015
Entered Series ANow $28.2B
03 · Portfolio analysis

The 26 Upfront Power Law outcomes ($100M+ revenue or $1B+ valuation).

Snapshot of where the outcomes are concentrated by country, sector, and stage entered.

By countryCount
  1. USA21
  2. Finland1
  3. Switzerland1
  4. Japan1
  5. Germany1
  6. France1
By sectorCount
  1. Marketing5
  2. Transportation4
  3. Other B2B Software3
  4. eCommerce & Marketplaces3
  5. Food3
  6. Fintech2
  7. Other2
  8. Space1
  9. Cybersecurity1
  10. Biotech & Life Sciences1
  11. Health Tech & Medtech1
By stage enteredCount
  1. Series B+5
  2. Series A10
  3. Seed5
Estimated holdings

Upfront’s biggest current holdings.

An estimate of Upfront’s largest live positions — disclosed shareholding × Dealroom’s latest valuation — across 4 companies where Upfront is a named shareholder, worth about $825M in estimated equity value.

#CompanyEst. stakeValuationEst. value
  1. 1 GoatFashion · Unicorn 9% $3.7B $333M
  2. 2 Apeel SciencesFood · Unicorn 14% $2.0B $280M
  3. 3 DensityEnterprise Software · Unicorn 12% $1.1B $126M
  4. 4 WriterMarketing · Unicorn 4.5% $1.9B $86M

Estimated value = Upfront’s disclosed ownership % × Dealroom’s latest company valuation; direct named stakes only, exited positions excluded. Figures are indicative, not reported marks. Upfront also appears inside investor groups in Route, where a standalone stake isn’t disclosed. See the underlying cap tables on Dealroom →

Upfront’s biggest exits.

Upfront portfolio companies worth $1B+ that have IPO’d or been acquired. Each shows its valuation at exit and, in grey, its current value if still public.

$12.7B IPO · 2020
Entered SeedNow $1.2B
IPO · 2010
Now $3.6B
IPO · 2012
Entered Series B+Now $3.2B
IPO · 2000
Entered Series B+Now $2.5B
$2.3B IPO · 2021
Now $93M
$1.3B IPO · 2021
Entered Series B+Now $557M
$1.2B acquisition · 2019
Entered Series A
$1.0B acquisition · 2018
Entered Series A
04 · Portfolio market map

Upfront's 26 Power Law outcomes.

Stage entered
Outcome tier
Region
Group by
26 of 26 Power Law outcomes
05 · Power Law comparison

How does Upfront stack up?

Upfront in orange, your selection in blue and other colours. Pick from the global roster of 609 peer investors — scope by startup location or hit "Find similar shapes" to auto-pick the three closest. The funnel matrix mirrors the spider chart on the ranking page; the line chart shows each firm's share of unicorns minted in the selected startup location — peaks reveal vintage years.

Compare against

Share of new unicorns per year

% of global unicorns minted that year, year by year · hover the chart to see which unicorns
Performance window All-time → 2026

Stage focus

Companies by selected outcome stage

Sector focus

Companies per investor across the 10 highest-volume sectors

Beyond Unicorns — how the portfolio compounds

% of each investor's unicorn portfolio that later crossed $10B, $25B and $50B. Pick a sort tier and entry stage.
Sort by
Entry stage
Source: Dealroom Power Law dataset. Investors shown are the 2026 Power Law top 35 by combined entry-to-outcome score, drawn from the overview and locations_data sheets. Funnel-matrix axes rescale per-axis using the maximum among the currently selected investors, so the polygons always fill the chart for shape comparison.
06 · Portfolio founders

Where Sequoia's portfolio founders come from — and where they studied.

35 founders across the 26 Power Law outcomes — split by country of origin, university attended, and the company they worked at before founding. Carnegie Mellon University and Mollie are the deepest single pipelines.

LocationCount
United States32
View on app →
UniversityCount
Carnegie Mellon University3
Queen's University2
University of Southern California2
USC Marshall School of Business2
University of New Mexico2
Syracuse University2
University of California, Santa Barbara2
University of Oxford1
University of Pennsylvania1
University of Wisconsin-Eau Claire1
+10 more →
Origin companyCount
Mollie3
Rovio3
Apple2
Alphabet | Google2
Salesforce2
Meta2
Shiftgig1
comScore1
Everly Health1
Favor1
+20 more →
Origin = country a founder is born in or grew up in (founders may have multiple origins; counts include all entries). University = highest-listed degree. Origin company = a previous employer where the founder was tagged before starting their current company.

Market sentiment

What the market is saying about Upfront Ventures

An AI-synthesized read of the highest-engagement posts about Upfront on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

In the news

Latest news about Upfront Ventures

Recent press, funding announcements, and portfolio moves mentioning Upfront — pulled live from Dealroom's news feed.

See all news

Want the full picture on Upfront Ventures?

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