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Investor profile

Upfront Ventures

Other · Founded 1996 · Santa Monica, United States

Early investor and partner to tech founders, backing startups across all sectors with teams in LA and San Francisco

256 portfolio companies Other · $6.7B invested · 456 investments · Investor rank #422 · Last investment 7/2026
Portfolio companies 256 ↑ 24% 5y
Decacorns 2
Thoroughbreds 18 ↑ 13% 5y
01 · Biggest holdings

Upfront Ventures’ biggest current holdings.

The most valuable companies Upfront Ventures still holds — unicorns and thoroughbreds it has backed, ordered by Dealroom’s latest valuation. Companies that have been acquired or gone public are in Exits instead. Where a cap table names Upfront Ventures directly, the stake and its estimated value are shown too.

#CompanyEst. stakeValuationEst. value
  1. 1 GoatUnicorn · Fashion · USA 9% $3.7B $333M
  2. 2 ApexUnicorn · Space · USA $2.3B
  3. 3 Apeel SciencesUnicorn · Food · USA 14% $2.0B $280M
  4. 4 WriterUnicorn · Media · USA 4.5% $1.9B $86M
  5. 5 RouteUnicorn · Transportation · USA $1.4B
  6. 6 InvocaUnicorn · Marketing · USA $1.1B
  7. 7 DensityUnicorn · Enterprise Software · USA 12% $1.1B $126M
  8. 8 WheelUnicorn · Health · USA $1.0B
  9. 9 GumGumMarketing · USA $300M
  10. 10 BrightAIEnterprise Software · USA $204M
  11. 11 BeyondJobs Recruitment · USA

Estimated value = Upfront Ventures’ disclosed ownership % × Dealroom’s latest company valuation; direct named stakes only, exited positions excluded. Figures are indicative, not reported marks. Upfront Ventures also appears inside investor groups in Route, where a standalone stake isn’t disclosed. See the underlying cap tables on Dealroom →

02 · Exits

Upfront Ventures’ biggest exits.

Portfolio companies that IPO’d or were acquired at $1B+, with the valuation recorded at exit and — for those still public — their value today. Exit events come from each company’s funding-round history; entry stage from Upfront Ventures’ transaction record.

Dick's Sporting Goods
IPO · 2002
Entered Series ANow $25BSports
$13B IPO · 2020
Entered SeedNow $1.5BHealth
$361M IPO · 2012
Entered Series B+Now $6.0BSecurity
DealerTrack
$575M IPO · 2005
Entered Series ANow $4.0BTransportation
IPO · 2000
Entered Series B+Now $2.5BFood
$2.3B IPO · 2021
Entered Series B+Now $145MTransportation
$450M IPO · 1999
Entered Series ANow $1.6BMarketing
$1.3B IPO · 2021
Entered Series B+Now $420MFashion
$1.2B acquisition · 2019
Entered Series AFintech
$1.0B IPO · 2000
Entered Series ANow $9.0MTravel
$1.0B acquisition · 2018
Entered Series AReal Estate
03 · Portfolio analysis

Where Upfront Ventures’ portfolio is concentrated.

Distribution of portfolio companies by headquarters country, sector, entry stage and current growth stage. Across all 256 portfolio companies. "Stage entered" is the first priced round the investor joined, derived from the investor’s transaction history.

By countryCount
  1. USA243
  2. France6
  3. UK5
  4. Germany3
  5. Finland2
  6. Italy2
  7. Australia1
  8. Canada1
  9. Gibraltar1
  10. Japan1
  11. Singapore1
  12. Switzerland1
By sectorCount
  1. Enterprise Software60
  2. Fintech34
  3. Marketing33
  4. Health30
  5. Media27
  6. Transportation18
  7. Telecom14
  8. Food13
  9. Security10
  10. Wellness Beauty10
  11. Education9
  12. Fashion9
By stage enteredCount
  1. Seed132
  2. Series A89
  3. Series B+34
By growth stageCount
  1. Early Growth109
  2. Breakout Stage104
  3. Late Growth46
  4. Mature9
04 · Portfolio market map

Inside Upfront Ventures’ portfolio.

The 60 highest-funded portfolio companies, of 256 tracked.

Bird
Transportation
$145M
Apex
Space · Unicorn
$2.3B
Apeel Sciences
Food · Unicorn
$2.0B
Goat
Fashion · Unicorn
$3.7B
Fair
Transportation
$19M
Ÿnsect
Food
Zest AI
Fintech
$200M
Writer
Media · Unicorn
$1.9B
R-Zero
Health
$625M
Route
Transportation · Unicorn
$1.4B
thredUP
Fashion
$420M
ring
Real Estate · Unicorn
$1.0B
Wheel
Health · Unicorn
$1.0B
Density
Enterprise Software · Unicorn
$1.1B
Modern Animal
Health
$184M
Invoca
Marketing · Unicorn
$1.1B
Reveleer
Health
$260M
Zeitview
Robotics
$240M
MakeSpace
Telecom
$220M
TrueCar
Telecom
$226M
Laurel
Legal
$400M
Kyriba
Fintech · Unicorn
$3.0B
GumGum
Marketing
$300M
Jiko
Fintech
$200M
The Wing
Real Estate
$300M
Nanit
Health
$200M
Path
Health
$352M
HopSkipDrive
Kids
$148M
Bland AI
Telecom
$200M
Factual
Marketing
$168M
Bill Me Later
Fintech
$945M
Adore Me
Fashion
$173M
Observable Space
Space
$360M
InfoSum
Security
$260M
FabFitFun
Wellness Beauty
$320M
Cordial
Marketing
$200M
NuORDER
Enterprise Software
$425M
Wave
Fintech
$120M
Deliv
Telecom
$160M
Believer
Gaming
$220M
Path
Media
$100M
RSE MARKETS
Fintech
$150M
Pinwheel
Fintech
$500M
Luxe
Transportation
$200M
UGO Entertainment
Media
$85M
Cloudvirga
Fintech
$200M
Homestead Technologies
USA
Vailroom
Travel
$22M
DataSift
Enterprise Software
$168M
Verishop
Fashion
$160M
Clair
Fintech
$93M
BrightAI
Enterprise Software
$204M
MiTú
Media
$40M
Maker Studios
Media
$104M
Outer
Home Living
$200M
ChowNow
Food
$84M
Bionaut Labs
Health
$173M
Openpath
Security
$144M
Navdy
Home Living
$80M
GoodRx
Health · Unicorn
$1.5B
05 · Portfolio founders

Where Upfront Ventures’ portfolio founders come from.

136 founders across the 100 highest-funded portfolio companies — by current location, university attended, and the companies they worked at before founding. Sourced from the founder records the API links to each portfolio company.

LocationCount
  1. United States109
  2. France5
  3. Finland3
  4. Israel2
  5. Italy2
  6. Netherlands2
  7. United Kingdom2
  8. Croatia1
  9. India1
  10. Peru1
UniversityCount
  1. Harvard University7
  2. University of California, Berkeley7
  3. University of California, Los Angeles6
  4. Harvard Business School5
  5. Stanford University4
  6. Stanford University Graduate School of Business4
  7. Tufts University4
  8. Wharton School of the University of Pennsylvania4
  9. Syracuse University3
  10. The George Washington University3
Previous companyCount
  1. Lehman Brothers7
  2. Goldman Sachs4
  3. McKinsey & Company4
  4. Riot Games4
  5. Bain & Company3
  6. Mars3
  7. SpaceX | xAI3
  8. Zynga3
  9. 3Com2
  10. Adobe Photoshop2
07 · Key people

Key people at Upfront Ventures.

Source: Dealroom next-gen API — investor team endpoint.