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COMPANY PROFILE

Cordial

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Combining data management and marketing execution in one platform to help marketers use all of their data to better connect with customers across email, SMS, and mobile app

San Diego, United StatesFounded 2014Marketing
Valuation $250–500M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Cordial and the history behind them.

About Cordial

Cordial is a marketing platform that enables brands to automate their marketing strategies and deliver billions of personalized messages based on data. The platform serves a wide range of clients, including retail marketers, who are looking to engage their customers in a more personalized and effective way.

Cordial operates in the digital marketing industry, a highly competitive market that is constantly evolving with technological advancements. The company's business model revolves around providing a platform that unifies and activates limitless customer and business data instantly. This allows brands to connect with their customers in highly personalized ways across various channels.

The platform also enables brands to build and orchestrate dynamic marketing campaigns using built-in tools. This level of personalization has led to a significant increase in customer engagement and revenue for the brands using Cordial's platform.

Cordial's revenue comes from the subscription fees paid by brands to use their platform. The company also offers seamless integration with the business tools that brands are already using, adding to the convenience and efficiency of their platform.

Based on a study commissioned by Cordial, the platform delivers $8.79M in total benefits and a payback period in less than 6 months. This indicates a high return on investment for brands using Cordial's platform, making it a valuable tool in the digital marketing industry.

Source: Dealroom company data

At a glance

Founded
2014
Headquarters
San Diego, United States
Sector
Marketing
Power Law
Colt$25–100M revenue

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Ignite Farm
  • R/GA Accelerator

Series A3 investors entered at this stage

Series B and later4 investors entered at this stage

  • Ankona Capital
  • Blossom Street Ventures
  • NewSpring Capital
  • ABS Capital Partners
Employees mapped 254 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 9 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇺🇸 United States86.2%
🇺🇦 Ukraine5.3%
🇬🇧 United Kingdom2.1%
🇵🇱 Poland2.1%
🇰🇪 Kenya1.1%
Top 5 of 8 shown
Web traffic by country
42K monthly visits
across markets
🇺🇸 United States34.3%
🇳🇬 Nigeria8.8%
🇨🇦 Canada4.5%
🇬🇧 United Kingdom4.5%
🇮🇳 India4.3%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Cordial on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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