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Cordial
Combining data management and marketing execution in one platform to help marketers use all of their data to better connect with customers across email, SMS, and mobile app
About Cordial
Cordial is a marketing platform that enables brands to automate their marketing strategies and deliver billions of personalized messages based on data. The platform serves a wide range of clients, including retail marketers, who are looking to engage their customers in a more personalized and effective way.
Cordial operates in the digital marketing industry, a highly competitive market that is constantly evolving with technological advancements. The company's business model revolves around providing a platform that unifies and activates limitless customer and business data instantly. This allows brands to connect with their customers in highly personalized ways across various channels.
The platform also enables brands to build and orchestrate dynamic marketing campaigns using built-in tools. This level of personalization has led to a significant increase in customer engagement and revenue for the brands using Cordial's platform.
Cordial's revenue comes from the subscription fees paid by brands to use their platform. The company also offers seamless integration with the business tools that brands are already using, adding to the convenience and efficiency of their platform.
Based on a study commissioned by Cordial, the platform delivers $8.79M in total benefits and a payback period in less than 6 months. This indicates a high return on investment for brands using Cordial's platform, making it a valuable tool in the digital marketing industry.
Source: Dealroom company dataAt a glance
- Founded
- 2014
- Headquarters
- San Diego, United States
- Sector
- Marketing
- Power Law
- Colt$25–100M revenue
Knowledge graph
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Ignite Farm
R/GA Accelerator
Series A3 investors entered at this stage
Upfront Ventures
High Alpha
PeakSpan Capital
Series B and later4 investors entered at this stage
Ankona Capital
Blossom Street Ventures
NewSpring Capital
ABS Capital Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Cordial on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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