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Cordial

Marketing · San Diego, United States · Founded 2014

Cordial is a marketing platform that enables brands to automate their marketing strategies and deliver billions of personalized messages based on data. The platform serves a wide range of clients, including retail marketers, who are looking to engage their customers in a more personalized and effective way. Cordial operates in the digital marketing industry, a highly competitive market that is constantly evolving with technological advancements. The company's business model revolves around providing a platform that unifies and activates limitless customer and business data instantly. This allows brands to connect with their customers in highly personalized ways across various channels. The platform also enables brands to build and orchestrate dynamic marketing campaigns using built-in tools. This level of personalization has led to a significant increase in customer engagement and revenue for the brands using Cordial's platform. Cordial's revenue comes from the subscription fees paid by brands to use their platform. The company also offers seamless integration with the business tools that brands are already using, adding to the convenience and efficiency of their platform. Based on a study commissioned by Cordial, the platform delivers $8.79M in total benefits and a payback period in less than 6 months. This indicates a high return on investment for brands using Cordial's platform, making it a valuable tool in the digital marketing industry. Keywords: Marketing Automation, Personalized Messaging, Data Activation, Customer Engagement, Revenue Increase, Digital Marketing, Subscription Model, Business Tool Integration, High Return on Investment, Retail Marketing.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Cordial and the history behind them.

Investors

9 investors on Cordial's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Ignite Farm
R/GA Accelerator
Series A 3 investors entered at this stage
Upfront Ventures
High Alpha
PeakSpan Capital
Series B+ 4 investors entered at this stage
Ankona Capital
Blossom Street Ventures
NewSpring Capital
ABS Capital Partners

Global footprint

Where Cordial has talent and traffic

Workforce by country
8 countries with
team presence
🇺🇸 United States86.2%
🇺🇦 Ukraine5.3%
🇬🇧 United Kingdom2.1%
🇵🇱 Poland2.1%
🇰🇪 Kenya1.1%
Top 5 of 8 shown
Web traffic by country
42K monthly visits
across markets
🇺🇸 United States34.3%
🇳🇬 Nigeria8.8%
🇨🇦 Canada4.5%
🇬🇧 United Kingdom4.5%
🇮🇳 India4.3%
Top 5 markets shown

Talent graph

The shape of Cordial's talent

Dealroom maps Cordial's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

9 standout operatorsDealroom-flagged across the org
1 AI specialistincl. 1 core researchers
254 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Cordial's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Cordial

An AI-synthesized read of the highest-engagement posts about Cordial on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Cordial on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.