COMPANY PROFILE

Nanit

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Developed computer vision and machine learning algorithms to monitor and understand babies’ behavior patterns

New York City, United StatesFounded 2015Health Tech & Medtech

Valuation $100–250M Last recorded · 2025

Revenue $10–50M Latest reported FY

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About Nanit

Nanit is a startup that operates in the baby tech market, providing smart sleep solutions for infants. The company's primary product is a baby monitor that uses artificial intelligence to track and log a baby's sleep patterns, breathing, and movements. This allows parents to monitor their baby's wellbeing and development remotely, providing peace of mind and potentially more sleep for parents.

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The company's business model is based on selling these smart baby monitors and related products, such as sensor-free Breathing Wear and Smart Sheets. These products are designed to work in conjunction with the monitor, enhancing its capabilities and providing additional data for parents. The company also offers Nanit Insights, a subscription service that provides access to parenting data on demand, video history, and automatic tracking of significant moments in a baby's development.

Nanit's target market is primarily parents, particularly those who are working or have busy lifestyles. The company's products are designed to be easy to use and provide valuable insights into a baby's sleep and development, making them appealing to parents who want to ensure their baby's wellbeing while also managing their own time effectively.

In summary, Nanit is a tech startup that provides smart baby monitoring solutions, offering products and services that track a baby's sleep, breathing, and development. The company generates revenue through the sale of these products and a subscription service that provides additional insights and features.

Source: Dealroom company data