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Vartana

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Vartana - Vendor financing reimagined

San Francisco, United StatesFounded 2020Fintech
Valuation $100–250M Last recorded · 2023
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Vartana and the history behind them.

About Vartana

Vartana operates in the financial technology sector, providing a platform that enables technology vendors to offer financing options to their customers. The company serves technology vendors and their clients, facilitating quick and efficient financing solutions. Vartana's business model revolves around partnering with vendors to streamline the financing process, ensuring that customers can access the necessary funds without impacting their credit scores. The platform requires basic demographic information for credit approval and offers contextual support throughout the checkout experience. Vartana generates revenue by charging fees for its financing services, making it easier for vendors to close sales and for customers to afford technology products.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2020
Headquarters
San Francisco, United States
Employees
21
Open positions
None listed
Dealroom signal
58.5/100
Industry
Fintech
Sub-industry
Mortgages & Lending
Sector
Fintech, BNPL, B2B Payments
Business model
SaaS
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Jun 2025 $0 — Capchase ↗
SERIES B✓Equity / VC May 2023 $20M $80M Mayfield · Flex Capital · Activant Capital · Audacious Ventures ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023 —
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Growth signals

Vartana website traffic

Latest recorded traffic for Vartana is 360 monthly website visits, up 414.3% over the last three months. Vartana's team declined 38.2% over the past year.

Latest monthly visits360 3-month web change+414.3% 1-year team growth-38.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
SlopeOffering flexible payment options to business buyers San Francisco, United States Operational 40 $95M $130M
KriyaSupporting SMEs through government-backed loans and revolving credit facilities helping businesses get wherever they want to go London, United Kingdom Operational
OatFiEmpowers platforms with end-to-end infrastructure to seamlessly embed working capital tools in any payment flow United States Operational
RatioA new way to finance subscription companies without dilution offering flexibility to help you thrive and compete San Francisco, United States Operational
TranchThe new form of flexible expense financing for growing companies United States Acquired
TiltaBuilding the technology that brings frictionless payment terms to B2B marketplaces and merchants Berlin, Germany Operational
HeroPayOffers a full-stack payment solution targeting digital merchants, providing solutions from financing to digitally embedded payments across all sales channels in Europe Paris, France Operational
TruePayTruePay’s mission is to build a B2B “buy now, pay later” network where sellers (industries) can grant credit without being exposed to default risk and where buyers (merchants) access credit to buy inventory from their suppliers seamlessly and costlessly São Paulo, Brazil Operational
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

16 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A11 investors entered at this stage

  • Audacious Ventures
  • Allen Shim
  • Adil Syed
  • Shoaib Makani
  • Bipul Sinha
  • Flex Capital
  • Joe Kraus
  • Myriad Venture Partners
  • MOTIVE
  • Mayfield
  • Activant Capital

Series B and later1 investor entered at this stage

  • I80 Group

Other known investors4 additional known investors

  • Capchase
  • Carlos Delatorre
  • Crew Capital
  • Oleg Rogynskyy
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇵🇰 Pakistan76.5%
🇺🇸 United States23.5%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Vartana on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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