COMPANY PROFILE

HeroPay

Offers a full-stack payment solution targeting digital merchants, providing solutions from financing to digitally embedded payments across all sales channels in Europe

Paris, FranceFounded 2021Fintech

Valuation $50–100M Last recorded · 2024

Revenue $1–10M Latest reported FY

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About HeroPay

HeroPay is a financial technology company that offers low fee card payment solutions and simplified transaction management for small and medium-sized enterprises (SMEs) and freelancers. Operating primarily in the European market, HeroPay provides a suite of financial tools including physical and virtual card creation, customized working capital financing, and credit offers to improve cash flow. The business model revolves around transaction fees and interest on credit products, allowing clients to finance their projects, manage cash flow efficiently, and increase sales. HeroPay serves over 10,000 SMEs and self-employed individuals, helping them achieve greater success and financial stability.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2021
Headquarters: Paris, France
Employees: 143
Open positions: None listed
Dealroom signal: 76.6/100
Industry: Fintech
Sub-industry: Mortgages & Lending, Payments
Sector: Fintech, Microfinance, BNPL, B2B Payments, financial inclusion
Technology: Mobile app
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
DEBT✓Debt	Feb 2025	$55M	—	Sienna Investment Managers	↗
SERIES A✓Equity / VC	Jun 2024	$12M	$50M	SquareOne · Valar Ventures	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023		—

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Growth signals

HeroPay website traffic

Latest recorded traffic for HeroPay is 37K monthly website visits, down 39.3% over the last three months. HeroPay's team declined 2.7% over the past year.

Latest monthly visits37K 3-month web change-39.3% 1-year team growth-2.7%

Monthly website visitsOct 2022–Jul 2026

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Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
TRTruePayTruePay’s mission is to build a B2B “buy now, pay later” network where sellers (industries) can grant credit without being exposed to default risk and where buyers (merchants) access credit to buy inventory from their suppliers seamlessly and costlessly	São Paulo, Brazil	Operational	89	$40M	$128M
ARAriaHelps businesses own their payment terms and grow with healthier financials thanks to instant advance payments embedded into their product	Paris, France	Operational
GGGrab Financial GroupSubsidiary of Grab ridehailing company, focused on financial products for consumers and SMEs	Singapore, Singapore	Operational
RARatioA new way to finance subscription companies without dilution offering flexibility to help you thrive and compete	San Francisco, United States	Operational
NONotydFormerly Biller. Offers instant buy-now-pay-later credit at B2B e-commerce checkout, performing AI-driven credit and fraud checks in seconds	Amsterdam, Netherlands	Acquired
SLSlopeOffering flexible payment options to business buyers	San Francisco, United States	Operational
AMAscend MoneyAn information technology company that specializes in the fields of cloud centers, fintech, and E-commerce	Bangkok, Thailand	Operational
RURupifiEmbedded Lending for Small Businesses	Bengaluru, India	Operational