COMPANY PROFILE

Rupifi

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Embedded Lending for Small Businesses

Bengaluru, IndiaFounded 2020Fintech

Valuation $5–10M Last recorded · 2025

Revenue $1–10M Latest reported FY

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Rupifi

Rupifi is a fintech startup that simplifies B2B payments, particularly for small and medium-sized enterprises (SMEs). It operates in the financial services market, providing a platform that enables businesses to offer flexible payment terms to their customers. This flexibility allows customers to pay within a range of 15 to 90 days, helping them manage their working capital more effectively.

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Rupifi's business model is centered around integrating its services into the checkout process of its clients' platforms. This integration allows for a seamless credit experience under the client's brand, with the ability to split payments across different types, such as cash and credit. The company also offers advanced analytics and real-time reporting, giving businesses complete visibility of their transactions.

Rupifi's services are designed to be fast and scalable, with a focus on security and dedicated partnerships. The company claims to contribute the largest share of embedded financed transactions for its partners, with some witnessing a growth in gross merchandise value (GMV) of over 100% in a year.

The startup also offers a range of payment methods, including credit, UPI, and cards, and allows for split payments. This flexibility has reportedly led to a retention growth of over 50% for its partner marketplaces in a year.

Rupifi's clients include marketplaces and retailers, with the company powering over 50,000 retailers and SMEs for Walmart across various sectors, including FMCG, electronics, and general merchandise.

Source: Dealroom company data