Rupifi

Rupifi is a fintech startup that simplifies B2B payments, particularly for small and medium-sized enterprises (SMEs). It operates in the financial services market, providing a platform that enables businesses to offer flexible payment terms to their customers. This flexibility allows customers to pay within a range of 15 to 90 days, helping them manage their working capital more effectively.

Rupifi's business model is centered around integrating its services into the checkout process of its clients' platforms. This integration allows for a seamless credit experience under the client's brand, with the ability to split payments across different types, such as cash and credit. The company also offers advanced analytics and real-time reporting, giving businesses complete visibility of their transactions.

Rupifi's services are designed to be fast and scalable, with a focus on security and dedicated partnerships. The company claims to contribute the largest share of embedded financed transactions for its partners, with some witnessing a growth in gross merchandise value (GMV) of over 100% in a year.

The startup also offers a range of payment methods, including credit, UPI, and cards, and allows for split payments. This flexibility has reportedly led to a retention growth of over 50% for its partner marketplaces in a year.

Rupifi's clients include marketplaces and retailers, with the company powering over 50,000 retailers and SMEs for Walmart across various sectors, including FMCG, electronics, and general merchandise.

Keywords: B2B payments, SMEs, flexible payment terms, integrated checkout, split payments, advanced analytics, real-time reporting, scalable credit, multiple payment methods, marketplace retention.