M
Mercadoni
eCommerce & Marketplaces · Bogotá, Colombia · Founded 2015
Online platform to buy groceries MoreLess
Mercadoni is an online platform that provides on-demand grocery and essentials delivery services. The company operates in several Latin American countries, including Colombia, Mexico, and Argentina, connecting users with a wide range of supermarkets and specialty stores through its mobile application.
The business model is centered on convenience, allowing customers to order groceries and other household items and have them delivered to their doorstep in as little as one hour. Mercadoni employs a network of personal shoppers who are responsible for picking, purchasing, and delivering the items requested by users. This model allows the company to offer a wide selection of products without the need for its own inventory or physical stores.
The company has demonstrated significant growth, backed by substantial venture capital funding. It successfully raised US$6.2 million in a Series A funding round led by Axon Partners and Grupo Pegasus. Later, it secured an additional US$9 million investment from Movile, a prominent investor in Latin American startups. These funding rounds have been crucial for the company's expansion and technological development.
Keywords: grocery delivery, on-demand, e-commerce, last-mile delivery, personal shopper, mobile application, Latin America, convenience, online marketplace, retail technology.
Company overview
Mercadoni company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2015
- Headquarters
- Bogotá, Colombia
- Employees
- 19
- Open positions
- None listed
- Dealroom signal
- 60.5
- Investment activity
- 1 companies · latest Apr 2016
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Mercadoni funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jan 2018 | $9M | $36M | Grupo Pegasus · Axon Partners Group · Movile | — |
| SERIES A✓Equity / VC | Jun 2017 | $6.2M | $25M | Axon Partners Group | — |
| SEED✓Equity / VC | Feb 2016 | $2M | $8M | Axon Partners Group | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $2.1M | 0% | 19 |
| 2025 | $2.1M | 0% | 19 |
| 2024 | $2.1M | 0% | 20 |
| 2023 | $2.1M | +43.8% | 21 |
| 2022 | $1.5M | -91.4% | 21 |
| 2021 | $17M | 0% | — |
| 2020 | $17M | — | — |
Growth signals
Mercadoni website traffic
Latest recorded traffic for Mercadoni is 920 monthly website visits, up 217.2% over the last three months. Mercadoni's team grew 0% over the past year.
Comparisons
Mercadoni compared with similar companies
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Capital deployed
Mercadoni investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Mercadoni's talent
Source: Dealroom Talent Intelligence.
Investors
3 investors on Mercadoni's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Mercadoni has talent and traffic
team presence
In the news
Latest news about Mercadoni
Recent press, funding announcements, and product moves mentioning Mercadoni — open to read from the original sources.
Market sentiment
What the market is saying about Mercadoni
An AI-synthesized read of the highest-engagement posts about Mercadoni on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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