M
Mercadoni
Online platform to buy groceries
About Mercadoni
Mercadoni is an online platform that provides on-demand grocery and essentials delivery services. The company operates in several Latin American countries, including Colombia, Mexico, and Argentina, connecting users with a wide range of supermarkets and specialty stores through its mobile application.
The business model is centered on convenience, allowing customers to order groceries and other household items and have them delivered to their doorstep in as little as one hour. Mercadoni employs a network of personal shoppers who are responsible for picking, purchasing, and delivering the items requested by users. This model allows the company to offer a wide selection of products without the need for its own inventory or physical stores.
The company has demonstrated significant growth, backed by substantial venture capital funding. It successfully raised US$6.2 million in a Series A funding round led by Axon Partners and Grupo Pegasus. Later, it secured an additional US$9 million investment from Movile, a prominent investor in Latin American startups. These funding rounds have been crucial for the company's expansion and technological development.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- Bogotá, Colombia
- Employees
- 19
- Open positions
- None listed
- Dealroom signal
- 60.5/100
- Industry
- Food
- Sub-industry
- Food Logistics & Delivery
- Sector
- eCommerce & Marketplaces, Groceries, Supermarket, Food Delivery Platform
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Apr 2016
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jan 2018 | $9M | $36M | Grupo Pegasus · Axon Partners Group · Movile | — |
| SERIES A✓Equity / VC | Jun 2017 | $6.2M | $25M | Axon Partners Group | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Mercadoni is 920 monthly website visits, up 217.2% over the last three months. Mercadoni's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Axon Partners Group
Series A2 investors entered at this stage
Grupo Pegasus
Movile
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mercadoni on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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