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Jüsto

eCommerce & Marketplaces · Mexico City, Mexico · Founded 2019

An online delivery-only supermarket chain MoreLess

Jüsto, a Mexico-based startup, operates in the digital grocery market, providing an online platform for customers to shop for a wide range of products, from fresh produce and meats to personal care and household items. The company's business model is centered around a direct-to-consumer approach, eliminating the need for physical stores and intermediaries, which allows them to offer competitive prices.

Jüsto's primary target market is the everyday consumer who values convenience and is comfortable with online shopping. The company has managed to attract millions of customers, as stated on their website, indicating a strong market presence.

One of the unique selling points of Jüsto is its commitment to quality and affordability. The company has launched its own line of cage-free eggs, demonstrating its dedication to ethical sourcing and high-quality products.

Jüsto also offers a loyalty program, Club Jüsto, where members can enjoy free shipping on all their orders. This is a strategic move to encourage repeat purchases and customer retention.

The company generates revenue primarily through the sale of products on its platform. Given the wide range of items available, Jüsto has multiple income streams, from grocery sales to personal care products.

In summary, Jüsto is a digital supermarket that serves the everyday consumer with a wide range of products, offering convenience, competitive pricing, and a commitment to quality.

Keywords: Digital grocery, Online supermarket, Direct-to-consumer, Competitive pricing, Quality products, Cage-free eggs, Loyalty program, Free shipping, Multiple income streams, Customer retention.

Valuation $500M–1B
Revenue $10–50M
Headcount 500–1k
Total funding $100–500M
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Company overview

Jüsto company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2019
Headquarters
Mexico City, Mexico
Employees
925
Open positions
3
Dealroom signal
66.5
Investment activity
1 companies · latest Oct 2021
Capital deployed
Preferred round
ACQUISITION
client focusb2csub industryFood Logistics & DeliverysectorGroceriesbusiness modelMarketplace & ecommercesectorSupermarketsectorRumoured $1BindustryFood

Valuation & funding

Jüsto funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Jan 2026 $0 Omnilabs
DEBTDebt Oct 2024 $20M HSBC
LATE VCOther financing Oct 2024 $50M $760M General Atlantic
SERIES BOther financing Apr 2022 $152M $608M Foundation Capital · Quiet Capital · Tarsadia Capital · Citius
SERIES AOther financing Feb 2021 $65M $260M Foundation Capital · Nazca Ventures · Endeavor Catalyst · General Atlantic
EARLY VCOther financing Oct 2020 Grupo Bimbo · Sweet Capital
EARLY VCOther financing Jul 2020 500 Global · Foundation Capital · Nazca Ventures · Quiet Capital
SUPPORT PROGRAMOther financing Dec 2019 Google for Startups Accelerator
SEEDOther financing Oct 2019 Foundation Capital · Nazca Ventures
SEEDOther financing Sep 2019 500 Global · Foundation Capital · VAS VENTURES LLP · Quiet Capital
Showing 10 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $15M 0% 925
2025 $15M 0% 917
2024 $15M 0% 1,088
2023 $15M 0% 997
2022 $15M 0% 835
2021 $15M 0%
2020 $15M
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Jüsto website traffic

Latest recorded traffic for Jüsto is 92K monthly website visits, up 12.2% over the last three months. Jüsto's team grew 0.9% over the past year.

Latest monthly visits92K 3-month web change+12.2% 1-year team growth+0.9%
Monthly website visits92 observations · Dec 2018–Jul 2026
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Comparisons

Jüsto compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Jüsto investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Jüsto's talent

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Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

16 investors on Jüsto's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 5 investors entered at this stage
Series A 8 investors entered at this stage
FEMSA
Grupo Bimbo
Sweet Capital
General Atlantic
Endeavor Catalyst
Tarsadia Capital
Citius
Arago Capital
Series B+ 1 investor entered at this stage
HSBC
Other known 2 additional known investors
Google for Startups Accelerator
Omnilabs

Global footprint

Where Jüsto has talent and traffic

Workforce by country
11 countries with
team presence
🇲🇽 Mexico65.6%
🇧🇷 Brazil23.4%
🇦🇷 Argentina4.6%
🇵🇪 Peru1.4%
🇺🇾 Uruguay0.9%
Top 5 of 11 shown

In the news

Latest news about Jüsto

Recent press, funding announcements, and product moves mentioning Jüsto — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Jüsto

An AI-synthesized read of the highest-engagement posts about Jüsto on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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