J
Jüsto
eCommerce & Marketplaces · Mexico City, Mexico · Founded 2019
An online delivery-only supermarket chain MoreLess
Jüsto, a Mexico-based startup, operates in the digital grocery market, providing an online platform for customers to shop for a wide range of products, from fresh produce and meats to personal care and household items. The company's business model is centered around a direct-to-consumer approach, eliminating the need for physical stores and intermediaries, which allows them to offer competitive prices.
Jüsto's primary target market is the everyday consumer who values convenience and is comfortable with online shopping. The company has managed to attract millions of customers, as stated on their website, indicating a strong market presence.
One of the unique selling points of Jüsto is its commitment to quality and affordability. The company has launched its own line of cage-free eggs, demonstrating its dedication to ethical sourcing and high-quality products.
Jüsto also offers a loyalty program, Club Jüsto, where members can enjoy free shipping on all their orders. This is a strategic move to encourage repeat purchases and customer retention.
The company generates revenue primarily through the sale of products on its platform. Given the wide range of items available, Jüsto has multiple income streams, from grocery sales to personal care products.
In summary, Jüsto is a digital supermarket that serves the everyday consumer with a wide range of products, offering convenience, competitive pricing, and a commitment to quality.
Keywords: Digital grocery, Online supermarket, Direct-to-consumer, Competitive pricing, Quality products, Cage-free eggs, Loyalty program, Free shipping, Multiple income streams, Customer retention.
Company overview
Jüsto company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2019
- Headquarters
- Mexico City, Mexico
- Employees
- 925
- Open positions
- 3
- Dealroom signal
- 66.5
- Investment activity
- 1 companies · latest Oct 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Jüsto funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jan 2026 | $0 | — | Omnilabs | ↗ |
| DEBTDebt | Oct 2024 | $20M | — | HSBC | ↗ |
| LATE VCOther financing | Oct 2024 | $50M | $760M | General Atlantic | ↗ |
| SERIES BOther financing | Apr 2022 | $152M | $608M | Foundation Capital · Quiet Capital · Tarsadia Capital · Citius | ↗ |
| SERIES AOther financing | Feb 2021 | $65M | $260M | Foundation Capital · Nazca Ventures · Endeavor Catalyst · General Atlantic | — |
| EARLY VCOther financing | Oct 2020 | Grupo Bimbo · Sweet Capital | — | ||
| EARLY VCOther financing | Jul 2020 | 500 Global · Foundation Capital · Nazca Ventures · Quiet Capital | — | ||
| SUPPORT PROGRAMOther financing | Dec 2019 | Google for Startups Accelerator | — | ||
| SEEDOther financing | Oct 2019 | Foundation Capital · Nazca Ventures | — | ||
| SEEDOther financing | Sep 2019 | 500 Global · Foundation Capital · VAS VENTURES LLP · Quiet Capital | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $15M | 0% | 925 |
| 2025 | $15M | 0% | 917 |
| 2024 | $15M | 0% | 1,088 |
| 2023 | $15M | 0% | 997 |
| 2022 | $15M | 0% | 835 |
| 2021 | $15M | 0% | — |
| 2020 | $15M | — | — |
Growth signals
Jüsto website traffic
Latest recorded traffic for Jüsto is 92K monthly website visits, up 12.2% over the last three months. Jüsto's team grew 0.9% over the past year.
Comparisons
Jüsto compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Jüsto investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Jüsto's talent
Source: Dealroom Talent Intelligence.
Investors
16 investors on Jüsto's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.



Global footprint
Where Jüsto has talent and traffic
team presence
In the news
Latest news about Jüsto
Recent press, funding announcements, and product moves mentioning Jüsto — open to read from the original sources.
Market sentiment
What the market is saying about Jüsto
An AI-synthesized read of the highest-engagement posts about Jüsto on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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