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Jüsto

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An online delivery-only supermarket chain

Mexico City, MexicoFounded 2019eCommerce & Marketplaces
Valuation $500M–1B Last recorded · 2024
Revenue $10–50M Latest reported FY
Headcount 500–1k Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Jüsto and the history behind them.

About Jüsto

Jüsto, a Mexico-based startup, operates in the digital grocery market, providing an online platform for customers to shop for a wide range of products, from fresh produce and meats to personal care and household items. The company's business model is centered around a direct-to-consumer approach, eliminating the need for physical stores and intermediaries, which allows them to offer competitive prices.

Jüsto's primary target market is the everyday consumer who values convenience and is comfortable with online shopping. The company has managed to attract millions of customers, as stated on their website, indicating a strong market presence.

One of the unique selling points of Jüsto is its commitment to quality and affordability. The company has launched its own line of cage-free eggs, demonstrating its dedication to ethical sourcing and high-quality products.

Jüsto also offers a loyalty program, Club Jüsto, where members can enjoy free shipping on all their orders. This is a strategic move to encourage repeat purchases and customer retention.

The company generates revenue primarily through the sale of products on its platform. Given the wide range of items available, Jüsto has multiple income streams, from grocery sales to personal care products.

In summary, Jüsto is a digital supermarket that serves the everyday consumer with a wide range of products, offering convenience, competitive pricing, and a commitment to quality.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2019
Headquarters
Mexico City, Mexico
Employees
925
Open positions
3
Dealroom signal
66.5/100
Industry
Food
Sub-industry
Food Logistics & Delivery
Sector
eCommerce & Marketplaces, Groceries, Supermarket, Rumoured $1B
Business model
Marketplace & ecommerce
Client focus
b2c
Investment activity
1 company, latest Oct 2021
Capital deployed
—
Preferred round
ACQUISITION

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Jan 2026 $0 — Omnilabs ↗
DEBTDebt Oct 2024 $20M — HSBC ↗
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Jüsto website traffic

Latest recorded traffic for Jüsto is 92K monthly website visits, up 12.2% over the last three months. Jüsto's team grew 0.9% over the past year.

Latest monthly visits92K 3-month web change+12.2% 1-year team growth+0.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

16 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

Series A8 investors entered at this stage

Series B and later1 investor entered at this stage

  • HSBC

Other known investors2 additional known investors

  • Google for Startups Accelerator
  • Omnilabs
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
11 countries with
team presence
🇲🇽 Mexico65.6%
🇧🇷 Brazil23.4%
🇦🇷 Argentina4.6%
🇵🇪 Peru1.4%
🇺🇾 Uruguay0.9%
Top 5 of 11 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Jüsto on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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