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COMPANY PROFILE

Picnic

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Online supermarket, that delivers groceries for the lowest price to people’s home, without delivery costs

Amsterdam-Duivendrecht, NetherlandsFounded 2015Transportation
Valuation $2.5–5B Last recorded · 2026
Revenue $1–5B Latest reported FY
Headcount 5–10k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Picnic and the history behind them.

At a glance

Founded
2015
Headquarters
Amsterdam-Duivendrecht, Netherlands
Sector
Transportation
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later6 investors entered at this stage

  • Edeka
  • De Hoge Dennen Capital
  • Hoyberg
  • NPM Capital
  • Bill & Melinda Gates Foundation
  • Finci

Ownership

Share of equity by holder

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

28.5% Bill & Melinda Gates Foundation Trust
  • 12.5%
  • 12%
  • 11.5%
  • 4%
  • 3.5%

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Employees mapped 5,556 incl. 45 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 12 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
39 countries with
team presence
🇳🇱 Netherlands72.5%
🇩🇪 Germany19.8%
🇫🇷 France5.8%
🇮🇹 Italy0.2%
🇬🇧 United Kingdom0.2%
Top 5 of 39 shown
Web traffic by country
1.7M monthly visits
across markets
🇳🇱 Netherlands55%
🇩🇪 Germany32.2%
🇫🇷 France7.5%
🇧🇪 Belgium1.2%
🇮🇳 India0.9%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Picnic on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Picnic on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.