Picnic

Transportation · Amsterdam-Duivendrecht, Netherlands · Founded 2015

Online supermarket, that delivers groceries for the lowest price to people’s home, without delivery costs

Valuation $2.5–5B

Revenue $1–5B

Headcount 5–10k

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Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue

Talent graph

Picnic's talent

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Employees mapped 5,556 incl. 45 AI specialists

Founders /100 quality score

Key operators 12 quality /100

Potential founders likely future founders

Startup mafia alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Investors

6 investors on Picnic's cap table

Sourced from Dealroom's funding history.

Series B+ 6 investors entered at this stage

Edeka

De Hoge Dennen Capital

Hoyberg

NPM Capital

Bill & Melinda Gates Foundation

Finci

Ownership

Who owns Picnic

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

28.5% Bill & Melinda Gates Foundation Trust

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Picnic has talent and traffic

Workforce by country

39 countries with
team presence

🇳🇱 Netherlands72.5%

🇩🇪 Germany19.8%

🇫🇷 France5.8%

🇮🇹 Italy0.2%

🇬🇧 United Kingdom0.2%

Top 5 of 39 shown

Web traffic by country

1.7M monthly visits
across markets

🇳🇱 Netherlands55%

🇩🇪 Germany32.2%

🇫🇷 France7.5%

🇧🇪 Belgium1.2%

🇮🇳 India0.9%

Top 5 markets shown

Market sentiment

What the market is saying about Picnic

An AI-synthesized read of the highest-engagement posts about Picnic on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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