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Power Law company profile

Picnic

Transportation · Amsterdam-Duivendrecht, Netherlands · Founded 2015 Unicorn

Online supermarket, that delivers groceries for the lowest price to people’s home, without delivery costs

Valuation
$2.5–5B
Latest valuation · 2026
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Revenue
$1–5B
Latest reported FY
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Headcount
5–10k
Current team size
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Investors

6 investors on Picnic's cap table

Sourced from Dealroom's funding history.

Series B+ 6 investors entered at this stage
De Hoge Dennen Capital
Bill & Melinda Gates Foundation
Hoyberg
Finci
NPM Capital
Edeka

Ownership

Who owns Picnic

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

28.5% Bill & Melinda Gates Foundation Trust

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Picnic has talent and traffic

Workforce by country
39 countries with
team presence
🇳🇱 Netherlands72.5%
🇩🇪 Germany19.8%
🇫🇷 France5.8%
🇮🇹 Italy0.2%
🇬🇧 United Kingdom0.2%
Top 5 of 39 shown
Web traffic by country
1.7M monthly visits
across markets
🇳🇱 Netherlands51.4%
🇩🇪 Germany33.4%
🇫🇷 France7.5%
🇮🇳 India1.4%
🇵🇰 Pakistan1.1%
Top 5 markets shown

Talent graph

The shape of Picnic's talent

Dealroom maps Picnic's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

12 standout operatorsDealroom-flagged across the org
45 AI specialistsincl. 8 core researchers
5,491 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Picnic's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Picnic

An AI-synthesized read of the highest-engagement posts about Picnic on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Picnic on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.