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Little Birdie
The platform offering users access to some 70 million products and allowing them to search, track and compare pricing from different stores and brands
About Little Birdie
Little Birdie, a Melbourne-based e-commerce entity, was established in 2020 with the ambition to serve as the primary destination for online shoppers in Australia. The founding team includes seasoned executives from the Australian e-commerce sector, notably Jon Beros, who serves as CEO, alongside Catch founders Gabby and Hezi Leibovich. Beros and his co-founders, including Russell Proud and Kalman Polak, brought extensive experience from their previous roles at companies like Catch Group and Scoopon.
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The company launched with significant financial momentum, securing $30 million in pre-launch funding from the Commonwealth Bank of Australia (CBA) in May 2021, which valued the pre-product startup at $130 million. This investment gave CBA a 23% stake and was intended to integrate Little Birdie's shopping content into the bank's app, providing access to its 11 million retail customers. Little Birdie operated as a retail discovery platform, not a direct seller. Its core business was aggregating over 70 million products from more than 1,000 retailers, allowing consumers to search, compare, and track items in one place. The platform utilized AI and machine learning to personalize shopping content, notify users of price drops, and highlight deals, aiming to simplify the online shopping experience for consumers overwhelmed by numerous options.
The service was delivered through a website, a mobile app, and a browser extension launched in mid-2023 that would alert users to better prices while they browsed other retail sites. In May 2024, Little Birdie unexpectedly paused all operations, shutting down its website, app, and browser extension. The company announced it would focus on developing an AI shopping tool. Subsequently, in August 2024, the Australian cashback platform Cashrewards announced its acquisition of Little Birdie for an undisclosed amount. Cashrewards, owned by ANZ-affiliated investor 1835i, plans to relaunch the Little Birdie website and app, integrating its product search and price-tracking technology with its existing cashback services.
At a glance
- Status
- Acquired
- Founded
- 2020
- Headquarters
- Melbourne, Australia
- Employees
- 21
- Open positions
- None listed
- Dealroom signal
- 73.0/100
- Industry
- Marketing
- Sub-industry
- Ecommerce Solutions
- Sector
- eCommerce & Marketplaces, horizontal marketplaces
- Business model
- Marketplace & ecommerce
- Client focus
- b2b, b2c
Latest news
Press, funding announcements and product moves mentioning Little Birdie.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2024 | $0 | — | Cashrewards | ↗ |
| SERIES A✓Equity / VC | May 2021 | $19M | $84M | Commonwealth Bank of Australia | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Little Birdie is 2.9K monthly website visits, down 14.7% over the last three months. Little Birdie's team grew 10.5% over the past year.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Commonwealth Bank of Australia
Other known investors1 additional known investor
Cashrewards
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Little Birdie on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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