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SellerX

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Europe’s leading aggregator of e-commerce businesses

Berlin, GermanyFounded 2020eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2025
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SellerX and the history behind them.

About SellerX

SellerX is a business that helps entrepreneurs realise the next stage of their Amazon business and life. They offer a fair, honest and exciting service to help Amazon businesses grow quickly. SellerX provides a service that is transparent, and they are dedicated to treating their partners with respect and fairness throughout the entire process. They are focused on taking businesses to the next level, and they provide analytics, processes and production to help businesses grow. They are passionate about helping their partners find the best home for their business, and they strive to make the process as smooth as possible. SellerX stands out from other businesses in the same industry by providing a personal approach and a commitment to fair negotiations. They understand that selling a business is a big decision, and they provide the peace of mind and support needed to make the process feel right.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
Berlin, Germany
Employees
403
Open positions
1
Dealroom signal
63.7/100
Industry
Marketing
Sub-industry
Ecommerce Solutions
Sector
eCommerce & Marketplaces, Retail, From Unicorn to Zebra (But No $1B Exit), E-Commerce Marketplace Aggregators, horizontal marketplaces
Business model
Marketplace & ecommerce
Client focus
b2b
Investment activity
2 companies, latest May 2023
Capital deployed
—
Preferred round
ACQUISITION

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt May 2023 $0 — BlackRock · Victory Park Capital ↗
LATE VCOther financing May 2023 $64M $1B 83North · Cherry Ventures · L Catterton · Felix Capital ↗
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Growth signals

SellerX website traffic

Latest recorded traffic for SellerX is 7.4K monthly website visits, down 38.3% over the last three months. SellerX's team declined 15% over the past year.

Latest monthly visits7.4K 3-month web change-38.3% 1-year team growth-15%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

16 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed8 investors entered at this stage

Series A1 investor entered at this stage

  • L Catterton

Series B and later7 investors entered at this stage

Team profiled 42 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
21 countries with
team presence
🇩🇪 Germany34.7%
🇵🇭 Philippines21.2%
🇭🇰 Hong Kong11.3%
🇬🇧 United Kingdom9%
🇺🇸 United States4.5%
Top 5 of 21 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SellerX on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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