O
OnBuy
eCommerce & Marketplaces · Bournemouth, United Kingdom · Founded 2016
An online marketplace which has everything from pet supplies and homeware to beauty and toys MoreLess
OnBuy.com is a UK-based online marketplace that operates in the e-commerce industry. The platform serves a wide range of clients, from individual consumers to small businesses and popular brands. It provides a platform for these businesses to sell their products, and for consumers to purchase a diverse range of items. The company boasts a product catalogue of over 35 million items, spanning categories such as beauty, home and garden, tech, toys, and baby supplies.
OnBuy.com operates on a business model that is focused on fairness and transparency. Unlike some e-commerce platforms, OnBuy.com does not sell its own products. This means that when consumers shop on the platform, they are directly supporting the businesses that sell on it. This model has earned OnBuy.com a high level of trust from its users, with a 4.3 out of 5 rating on Trustpilot.
The company generates revenue by charging sellers a fee to list their products on the platform. Additionally, OnBuy.com offers a unique cashback system, where customers earn cashback on every item they purchase. This cashback can be used on future purchases, saved, or withdrawn, providing an additional incentive for customers to shop on the platform.
In conclusion, OnBuy.com is a trusted online marketplace that supports a wide range of businesses and offers a diverse product range to consumers. It operates on a transparent business model and offers unique incentives such as a cashback system.
Keywords: Online Marketplace, E-commerce, Consumer Goods, Small Businesses, Transparency, Cashback System, Trustpilot Rating, Product Diversity, UK-Based, Seller Fees.
Company overview
OnBuy company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2016
- Headquarters
- Bournemouth, United Kingdom
- Employees
- 151
- Open positions
- 10
- Dealroom signal
- 84.8
- Investment activity
- 1 companies · latest May 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
OnBuy funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Jun 2026 | $0 | — | Posten Bring | ↗ |
| SECONDARYOther financing | May 2024 | $591K | — | Republic Europe | ↗ |
| LATE VCOther financing | Nov 2023 | $0 | — | Undisclosed | ↗ |
| SERIES AOther financing | Jul 2021 | $46M | $185M | Fuel Ventures · Posten Bring · Guy Hands · Knut Frängsmyr | — |
| SERIES AOther financing | Jul 2020 | $6.6M | $26M | Fuel Ventures | — |
| EARLY VCOther financing | Feb 2020 | Fuel Ventures | ↗ |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
| Year | Revenue | Growth | EBITDA | Margin |
|---|---|---|---|---|
| 2026 | $19M | 0% | −$14M | -74% |
| 2025 | $19M | 0% | −$14M | -74% |
| 2024 | $19M | -33.2% | −$14M | -74% |
| 2023 | $28M | +83.3% | −$14M | -49.4% |
| 2022 | $16M | +11.7% | −$14M | -90.6% |
| 2021 | $14M | +4015% | −$6.8M | -49% |
| 2020 | $338K | — | — | — |
Growth signals
OnBuy website traffic
Latest recorded traffic for OnBuy is 5M monthly website visits, up 6.4% over the last three months. OnBuy's team grew 2.7% over the past year.
Hiring
Open positions at OnBuy
Current openings linked to this company in Dealroom.
Comparisons
OnBuy compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
OnBuy investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
OnBuy's talent
Source: Dealroom Talent Intelligence.
Investors
7 investors on OnBuy's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where OnBuy has talent and traffic
team presence
In the news
Latest news about OnBuy
Recent press, funding announcements, and product moves mentioning OnBuy — open to read from the original sources.
Market sentiment
What the market is saying about OnBuy
An AI-synthesized read of the highest-engagement posts about OnBuy on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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