O
OnBuy
An online marketplace which has everything from pet supplies and homeware to beauty and toys
About OnBuy
OnBuy.com is a UK-based online marketplace that operates in the e-commerce industry. The platform serves a wide range of clients, from individual consumers to small businesses and popular brands. It provides a platform for these businesses to sell their products, and for consumers to purchase a diverse range of items. The company boasts a product catalogue of over 35 million items, spanning categories such as beauty, home and garden, tech, toys, and baby supplies.
OnBuy.com operates on a business model that is focused on fairness and transparency. Unlike some e-commerce platforms, OnBuy.com does not sell its own products. This means that when consumers shop on the platform, they are directly supporting the businesses that sell on it. This model has earned OnBuy.com a high level of trust from its users, with a 4.3 out of 5 rating on Trustpilot.
The company generates revenue by charging sellers a fee to list their products on the platform. Additionally, OnBuy.com offers a unique cashback system, where customers earn cashback on every item they purchase. This cashback can be used on future purchases, saved, or withdrawn, providing an additional incentive for customers to shop on the platform.
In conclusion, OnBuy.com is a trusted online marketplace that supports a wide range of businesses and offers a diverse product range to consumers. It operates on a transparent business model and offers unique incentives such as a cashback system.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Bournemouth, United Kingdom
- Employees
- 151
- Open positions
- 10
- Dealroom signal
- 84.8/100
- Industry
- Marketing
- Sub-industry
- Ecommerce Solutions
- Sector
- eCommerce & Marketplaces, Retail, horizontal marketplaces, uk is8 creative industries
- Business model
- Marketplace & ecommerce
- Client focus
- b2b, b2c
- Investment activity
- 1 company, latest May 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Jun 2026 | $0 | — | Posten Bring | ↗ |
| SECONDARYOther financing | May 2024 | $591K | — | Republic Europe | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for OnBuy is 5M monthly website visits, up 6.4% over the last three months. OnBuy's team grew 2.7% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A6 investors entered at this stage
Fuel Ventures
Posten Bring- GHGuy Hands
- KFKnut Frängsmyr
- RGRichard Goulding
Bring Ventures
Series B and later1 investor entered at this stage
Republic Europe
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about OnBuy on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See OnBuy’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.