O
Ometria
Analytics for e-commerce marketing
About Ometria
Ometria is a customer data and marketing platform designed for retailers to enhance their marketing strategies. The company operates on a B2B SaaS business model, providing a platform that allows retail brands to collect and analyze customer data. This data-driven approach enables businesses to segment their customer base and create personalized marketing campaigns, with the goal of increasing customer loyalty and revenue.
The platform offers tools for email marketing, social media integration, and customer analytics, among other features. Ometria's primary clients are retail and e-commerce companies of various sizes, from small businesses to large enterprises. By offering a comprehensive solution for customer relationship management, the company helps retailers improve their marketing effectiveness and drive business growth.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- London, United Kingdom
- Employees
- 154
- Open positions
- 7
- Dealroom signal
- 67.0/100
- Sub-industry
- Marketing Analytics
- Sector
- eCommerce & Marketplaces, Analytics, Market Intelligence, Retail, SaaS, Data Analytics, Customer Service, Business Intelligence, Onboarding, Video, Automated Process
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Sep 2023 | $11M | — | CIBC Innovation Banking | ↗ |
| SERIES COther financing | Nov 2021 | $40M | $160M | Columbia Lake Partners · Octopus Ventures · Summit Action · Lance Batchelor | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Ometria is 43K monthly website visits, up 16.2% over the last three months. Ometria's team declined 7.2% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed11 investors entered at this stage
Beacon Capital
Ned Cranborne
Phil Wilkinson
Guy Westlake
Tim Jackson
Alastair Mitchell
Sean Cornwell
Samos Investments
InVenture Partners
Force Over Mass Capital
SaatchInvest
Series A3 investors entered at this stage
Summit Action
Octopus Ventures
Bright Pixel Capital
Series B and later5 investors entered at this stage
InfraVia Capital
Columbia Lake Partners- LBLance Batchelor
Adjuvo
CIBC Innovation Banking
Other known investors1 additional known investor
Tech Nation
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Ometria on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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