O
Ometria
eCommerce & Marketplaces · London, United Kingdom · Founded 2013
Analytics for e-commerce marketing MoreLess
Ometria is a customer data and marketing platform designed for retailers to enhance their marketing strategies. The company operates on a B2B SaaS business model, providing a platform that allows retail brands to collect and analyze customer data. This data-driven approach enables businesses to segment their customer base and create personalized marketing campaigns, with the goal of increasing customer loyalty and revenue.
The platform offers tools for email marketing, social media integration, and customer analytics, among other features. Ometria's primary clients are retail and e-commerce companies of various sizes, from small businesses to large enterprises. By offering a comprehensive solution for customer relationship management, the company helps retailers improve their marketing effectiveness and drive business growth.
Keywords: customer data platform, marketing automation, retail marketing, personalized marketing, e-commerce intelligence, CRM, B2B SaaS, customer segmentation, data analysis, customer retention.
Company overview
Ometria company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2013
- Headquarters
- London, United Kingdom
- Employees
- 154
- Open positions
- 7
- Dealroom signal
- 67.0
Valuation & funding
Ometria funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Sep 2023 | $11M | — | CIBC Innovation Banking | ↗ |
| SERIES COther financing | Nov 2021 | $40M | $160M | Columbia Lake Partners · Octopus Ventures · Summit Action · Lance Batchelor | ↗ |
| SUPPORT PROGRAMOther financing | Mar 2020 | $0 | — | Tech Nation | — |
| SERIES BOther financing | Sep 2019 | $21M | $84M | Samos Investments · Summit Action · Octopus Ventures · Bright Pixel Capital | ↗ |
| SERIES AOther financing | Oct 2017 | $6M | $24M | Summit Action | ↗ |
| SUPPORT PROGRAMOther financing | Feb 2016 | Tech Nation | — | ||
| SEEDOther financing | Sep 2015 | Force Over Mass Capital · SaatchInvest · InVenture Partners | ↗ | ||
| SEEDOther financing | Sep 2014 | Undisclosed | — | ||
| SEEDOther financing | Mar 2014 | Beacon Capital · Ned Cranborne · Phil Wilkinson · Guy Westlake | — | ||
| SEEDOther financing | Feb 2013 | Undisclosed | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
| Year | Revenue | Growth | EBITDA | Margin |
|---|---|---|---|---|
| 2026 | $16M | 0% | −$12M | -75.1% |
| 2025 | $16M | 0% | −$12M | -75.1% |
| 2024 | $16M | 0% | −$12M | -75.1% |
| 2023 | $16M | 0% | −$12M | -75.1% |
| 2022 | $16M | +25.9% | −$12M | -75.1% |
| 2021 | $13M | +38.2% | −$8.9M | -70.6% |
| 2020 | $9.1M | — | −$6.6M | -72.5% |
Growth signals
Ometria website traffic
Latest recorded traffic for Ometria is 43K monthly website visits, up 16.2% over the last three months. Ometria's team declined 7.2% over the past year.
Hiring
Open positions at Ometria
Current openings linked to this company in Dealroom.
Comparisons
Ometria compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Ometria's talent
Source: Dealroom Talent Intelligence.
Investors
20 investors on Ometria's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Ometria has talent and traffic
team presence
In the news
Latest news about Ometria
Recent press, funding announcements, and product moves mentioning Ometria — open to read from the original sources.
Market sentiment
What the market is saying about Ometria
An AI-synthesized read of the highest-engagement posts about Ometria on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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