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Nanigans
Nanigans – Advertising Automation Software | The leading advertising platform to find and remarket to your most valuable customers across social and mobile.
About Nanigans
Nanigans was a Boston-based company founded in 2010 by Ric Calvillo, who also served as the CEO. Calvillo, a serial entrepreneur with over two decades of experience in the tech industry, had previously founded and led three other technology companies. This background in building and scaling tech businesses was instrumental in shaping Nanigans' trajectory.
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The company operated as a software-as-a-service (SaaS) platform, providing a cross-channel buying platform for performance advertising. The primary focus was on empowering sophisticated commerce advertisers to optimize their ad spend and automate their workflow. Nanigans' software utilized predictive analytics to help marketers make more intelligent media buying decisions based on the lifetime value of their customers.
The business model was centered on charging clients for access to its advertising automation software. Nanigans catered to the e-commerce and gaming industries, boasting an impressive client roster that included major players like Wayfair, Zynga, and Quicken Loans. The company successfully raised $33.4 million in funding to fuel its growth and product development.
Although the company is now defunct, its platform was a key tool for many businesses looking to enhance their customer acquisition strategies through data-driven advertising.
At a glance
- Status
- Operational
- Founded
- 2010
- Headquarters
- Boston, United States
- Employees
- 17
- Open positions
- None listed
- Dealroom signal
- 80.9/100
- Sub-industry
- Adtech
- Sector
- Marketing, Adtech, Analytics, Market Intelligence, Retail, SaaS, Social, Advertising, Social Media, Predictive Analytics, Performance Management
- Technology
- Artificial Intelligence, Big Data
- Client focus
- b2b
- Investment activity
- 1 company, latest Feb 2014
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Mar 2015 | $24M | $96M | Wellington Management · Avalon Ventures | — |
| SERIES A✓Equity / VC | Apr 2013 | $5.9M | $24M | Avalon Ventures | — |
Growth signals
Latest recorded traffic for Nanigans is 70 monthly website visits, down 99.1% over the last three months. Nanigans's team grew 6.3% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Avalon Ventures
Wellington Management
Other known investors1 additional known investor
Kingsoft Network Science
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Nanigans on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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