Nanigans

Nanigans was a Boston-based company founded in 2010 by Ric Calvillo, who also served as the CEO. Calvillo, a serial entrepreneur with over two decades of experience in the tech industry, had previously founded and led three other technology companies. This background in building and scaling tech businesses was instrumental in shaping Nanigans' trajectory.

The company operated as a software-as-a-service (SaaS) platform, providing a cross-channel buying platform for performance advertising. The primary focus was on empowering sophisticated commerce advertisers to optimize their ad spend and automate their workflow. Nanigans' software utilized predictive analytics to help marketers make more intelligent media buying decisions based on the lifetime value of their customers.

The business model was centered on charging clients for access to its advertising automation software. Nanigans catered to the e-commerce and gaming industries, boasting an impressive client roster that included major players like Wayfair, Zynga, and Quicken Loans. The company successfully raised $33.4 million in funding to fuel its growth and product development.

Although the company is now defunct, its platform was a key tool for many businesses looking to enhance their customer acquisition strategies through data-driven advertising.

Keywords: ad spend optimization, workflow automation, cross-channel buying platform, performance advertising software, predictive analytics, SaaS, e-commerce advertising, gaming advertising, customer lifetime value, media buying