COMPANY PROFILE

Moat

Explore full profile

SaaS-based search engine for display ads, enabling users to find and discover their favorite brands.

New York City, United StatesFounded 2010Marketing

Valuation $500M–1B Last recorded · 2017

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

Unlock exact values

About Moat

Founded in 2010, Moat operates as a software-as-a-service (SaaS) analytics company, providing specialized products for brand advertisers and premium publishers. The company was co-founded by brothers Jonah and Noah Goodhart, with Michael Walrath as Chairman. This team of serial entrepreneurs previously collaborated on Right Media, an online advertising exchange acquired by Yahoo! in 2007. Their experience at Right Media informed their approach to Moat, shifting focus from transactional ad buying to the effectiveness of brand advertising.

Read full description

Moat's business is centered on providing intelligence and analytics that go beyond traditional digital metrics like clicks and impressions. The company's revenue is generated through its suite of analytics tools, which help clients measure and drive customer attention. The client base includes major brands such as Nestle, Procter & Gamble, and Unilever, as well as leading publishers like ESPN, Facebook, and YouTube. In April 2017, Moat was acquired by Oracle for a reported $850 million, and it now operates as an independent platform within the Oracle Data Cloud.

The company offers two primary products: Moat Analytics and Moat Pro. Moat Analytics is an attention measurement platform that delivers insights on ad campaigns and website inventory. It focuses on metrics such as viewability, brand safety, and the detection of non-human traffic (NHT), allowing advertisers to optimize campaigns in real-time. The platform provides detailed data on user interactions, including the duration of ad views and on-screen visibility. Moat Pro serves as a real-time ad intelligence and competitive analysis tool. It enables marketers and publishers to get a comprehensive view of a brand's media strategy by tracking display, video, and native advertising campaigns. Users can search a historical archive of ad creatives to understand market trends and competitor messaging.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2010
Headquarters: New York City, United States
Employees: 45
Open positions: None listed
Dealroom signal: 78.7/100
Sub-industry: Adtech
Sector: Marketing, Navigation, Verification, Adtech, Analytics, SaaS, Advertising, Messaging, Banking, Search Engine, Reporting
Technology: Big Data
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Apr 2017	$850M	$850M	Oracle	—
SERIES COther financing	Mar 2016	$50M	$200M	Founder Collective · First Round Capital · Lead Edge Capital · Vast Ventures	—

Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Moat website traffic

Latest recorded traffic for Moat is 1.8K monthly website visits, down 21.7% over the last three months. Moat's team grew 4.7% over the past year.

Latest monthly visits1.8K 3-month web change-21.7% 1-year team growth+4.7%

Monthly website visitsApr 2016–Jul 2026

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
MAMarkedUp AnalyticsMarkedUp - Analytics and Insights for Windows 8	Santa Monica, United States	Operational	2	—	—
GOgoFlowAction sports community platform with expert-guided adventures	Tel Aviv-Yafo, Israel	Operational
A2Agency \| 2.0Founded in 2010, Agency 20 became the first Crowdfunding Marketing & PR Agency specializing in Kickstarter and Indiegogo campaigns	San Diego, United States	Operational
PEPeer39Peer39 provides critical data about web pages for buyers and sellers of online advertising	New York City, United States	Acquired
INInvisu.meA wizard that guides entrepreneurs to create their investor one pager/send-out deck in a clear, concise manner that gets them the meetings	Tel Aviv-Yafo, Israel	Operational
NANanigansNanigans – Advertising Automation Software \| The leading advertising platform to find and remarket to your most valuable customers across social and mobile.	Boston, United States	Operational
ADAdCoreAI-powered advertising technology for e-commerce marketing automation	Tel Aviv-Yafo, Israel	Operational
ACActiveTrailA market leader in email marketing, offering web-based email marketing solutions	Tel Aviv-Yafo, Israel	Operational